ClickZ News
Breaking news, information, and analysis.
| 07/30/2010 02:05 AM |
| Levi's Targets Film Buffs With Gowalla, Watch Parties |
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Jeans brand creates a nine-city geo-social program with Alamo Drafthouse. |
| 07/29/2010 01:53 PM |
| Apple Launches iAd Product for Application Developers |
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New product could help developers sell more software and boost ad revenues. |
| 07/29/2010 10:44 AM |
| Final Maryland Twitter Rule Omits Archiving Requirement (Sort of) |
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One Maryland candidate is questioning how to handle the new rules. |
| 07/29/2010 07:39 AM |
| New Ripple6 Units Put Social Conversations in Display Ads |
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Second company this week to debut a display product incorporating social media content. |
| 07/29/2010 06:56 AM |
| Welcome to the New ClickZ |
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Our online publication about interactive marketing gets more interactive and social. |
| 07/29/2010 05:41 AM |
| L'Oreal Sponsors Beauty Channel on YouTube |
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"Destination Beauty" aims to draw fans of popular video bloggers in the beauty space. |
| 07/29/2010 04:45 AM |
| Former Digitas CEO Kenny Named Akamai President |
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Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. |
| 07/28/2010 02:01 PM |
| StrongMail Rolls Up Social Media Play |
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E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. |
| 07/28/2010 01:54 PM |
| New Videos Extend 'Ford Fiesta Movement' |
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Social campaign launched last year is extended with eight new videos starring YouTube celebs. |
| 07/28/2010 12:08 PM |
| Google Will Dominate Search in Japan Through Yahoo Deal |
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The decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide. |
| 07/28/2010 02:46 AM |
| Disney to Buy Playdom, Latest Sign of Its Social Media Embrace |
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From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. |
| 07/28/2010 02:10 AM |
| David Moore Returns to CEO Spot at 24/7 Real Media |
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Jonathan Hsu, CEO for the past two years, becomes chief executive at New York City start-up RecycleBank. |
| 07/28/2010 02:05 AM |
| New Videos Extend 'Ford Fiesta Movement' |
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Social campaign launched last year is extended with eight new videos starring YouTube celebs. |
| 07/28/2010 02:05 AM |
| StrongMail Rolls Up Social Media Play |
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E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. |
| 07/27/2010 09:15 PM |
| Adobe Buys Day Software for $240 Million |
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Adobe Systems announced plans to purchase open source CMS company Day Software. |
| 07/27/2010 02:01 PM |
| FTC Studying Do-Not-Track List for Online Ads |
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FTC assessing viability do-not-track for online advertising. |
| 07/27/2010 11:56 AM |
| ComScore Admits Errors in its Yahoo Data for June |
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Yahoo's dips in page views and user duration aren't as large as comScore previously reported. |
| 07/27/2010 11:03 AM |
| New Buzzlogic Units Let Advertisers Match Consumers With Content |
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Advertisers select keywords that populate ads with relevant content. |
| 07/26/2010 03:39 PM |
| Hotels Look for the Key to Social Media |
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The hotel industry has few reservations about the importance of social media. Getting a grip on it is another story. |
| 07/26/2010 03:34 PM |
| American Express Sponsors Live Concert Series With Vevo and YouTube |
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Label-owned music video site uses industry ties to create exclusive branded performances |
| 07/26/2010 03:30 PM |
| CEO James Departs Omniture Less than a Year After Adobe Deal |
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Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher. |
| 07/26/2010 02:13 PM |
| New NBCU Ad Network Plans to Reach Beyond NBCU Properties |
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The company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. |
| 07/26/2010 11:15 AM |
| AOL in Talks With Multiple Providers for Search Deal |
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The firm's exclusive multi-year deal with Google is almost up, so what's next? |
| 07/26/2010 02:12 AM |
| DMA Names Lawrence Kimmel CEO |
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Hire comes six months after ouster of former chief exec John Greco. |
| 07/26/2010 02:05 AM |
| TRUSTe Slaps Privacy Seal on Lead Gen Sites |
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TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. |
| 07/23/2010 02:07 AM |
| iAd Effect Gives Apple's Mobile Ad Rivals a Boost |
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The mere presence of Apple in the advertising community is helping raise awareness of wider mobile advertising opportunities. |
| 07/22/2010 02:15 AM |
| Privacy Bill Contention Evident at House Hearing |
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At a House hearing on privacy legislation, business and consumer groups revealed key areas of contention that could affect online advertisers. |
| 07/22/2010 02:05 AM |
| IAB Steps Up Donations to Key Lawmakers |
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The IAB's lobbying arm gave more than ever in June to important U.S. legislators dealing with privacy and other issues. |
| 07/21/2010 02:10 AM |
| Facebook Hits 500 Million Active Users |
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From a marketing standpoint, Facebook's stunning audience growth means the site has become a channel unto itself. |
| 07/21/2010 02:09 AM |
| Web Ad Industry and Privacy Wonks See Promise in Rush Bill |
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Unlike another privacy bill draft circulating recently, a bill introduced yesterday received some positive reviews from both sides of the privacy issue. |
| 07/21/2010 02:07 AM |
| New Domain .Co Opens for Business With $350K Overstock URL |
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Seventy percent of brands in the Brand Finance top 500 have registered .co domains, including Nike, eBay, Coca-Cola, Apple and Amazon. |
| 07/21/2010 02:03 AM |
| Many Marketers Paying Lip Service to Mobile, Social Channels |
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Many are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI. |
| 07/20/2010 02:52 AM |
| Yahoo's Display Takings Up 19 Percent in Q2 |
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CEO Carol Bartz attributes display growth to better segmentation and ad targeting. |
| 07/20/2010 02:15 AM |
| Dr Pepper Facebook Blunder Is Latest in a String of Risky Promotions |
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The soda brand's U.K.-based agency Lean Mean Fighting Machine may have pushed the envelope too far. An industry report says Dr Pepper could dismiss the social agency after a review. |
| 07/20/2010 02:11 AM |
| Foursquare: No Search Data Partnerships Planned |
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A spokesperson for the geo-social platform refutes a report stating Foursquare was negotiating with Google, Yahoo, and Bing. |
| 07/20/2010 02:05 AM |
| Marketers Ponder the Worth of Twitter's Ads |
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In the last three months, the micro-blogging site has introduced Promoted Tweets and Promoted Trends to monetize traffic. But are advertisers getting a good bang for their buck? |
| 07/19/2010 02:15 AM |
| Behind the Scenes With Wieden+Kennedy and Old Spice |
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Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes? |
| 07/19/2010 02:14 AM |
| AOL Bash in D.C. Tonight Signals Focus on Political Advertisers |
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AOL will tout its self-serve platform tonight in Washington, D.C. in hopes of grabbing political ad dollars from Google. |
| 07/19/2010 02:13 AM |
| House Rep Bobby Rush Introduces Alt Web Privacy Bill |
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UPDATE: The IAB sees the bill as a step in the right direction compared to a previous privacy bill draft. |