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03/11/2010 09:39 PM
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As Data Wars Heat Up, Quantcast Goes Global
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Media companies increasingly looking to monetize traffic outside the U.S., CEO says.
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03/11/2010 09:39 PM
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Brown's Aggressive Web Buys Crushed Coakley, Drove Volunteers
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Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign.
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03/11/2010 09:39 PM
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Eyeblaster IPO Filing Shows Steady Profits, But Stalled Growth
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SEC filing reflects profitability, but competition threatens.
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03/11/2010 09:39 PM
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EA to Ditch Massive and IGA, Will Sell In-Game Ads Direct
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Game publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands.
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03/11/2010 09:39 PM
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Religion Comes to Facebook in the Form of an App
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Northland Church of Orlando, FL debuts the first Facebook app allowing members to watch and participate in live religious services.
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03/11/2010 09:39 PM
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Verizon Lands Mobile Deal with NFL
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NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour.
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03/11/2010 09:39 PM
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Social Media Played Big Role in Driving Oscar Interest
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Twitter activity was very strong during this year's telecast.
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03/11/2010 09:39 PM
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YouTube Pulls the Trigger on Mobile Ads
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Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan.
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03/11/2010 09:39 PM
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B2B Spending on Mobile to Fall Nearly 40 Percent
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A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media.
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03/11/2010 09:39 PM
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U.K. to Regulate Social Network Marketing
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Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.
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03/11/2010 09:39 PM
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Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance
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The brand's teens-based referrals program is being supported by a multifaceted digital push.
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03/11/2010 09:39 PM
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Walmart Places a Mega Buy with Yahoo
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Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say.
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03/11/2010 09:39 PM
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Partners in New D.C. Firm Cut Teeth on GOP Controversy
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Right-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media.
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03/11/2010 09:39 PM
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MediaForge Ads Charge Only When People Interact And Buy
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System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.
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03/11/2010 09:39 PM
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Eric Bader Leaves BrandInHand for Strategy Role with Initiative
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Mobile expert assumes newly created role at IPG-owned Initiative.
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