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02/06/2012 12:02 PM
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Subway Taps MediaCom for U.S. Digital Ad Spending
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Subway's 2011 investment in Internet ads was $12.7 million, per Kantar.
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02/06/2012 09:32 AM
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Super Bowl Ads 2012: Winners and Losers
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Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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02/06/2012 08:12 AM
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Dog Days of Winter for NJ Devils Social Media Program
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NHL team's successful social media program has become its leading sponsorships money maker.
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02/06/2012 06:45 AM
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Nokia, Pepsi, and Coach Go Social for Chinese New Year
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Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.
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02/05/2012 05:04 PM
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ClickZ's Game Day Coverage of the Super Bowl Ads
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Real-time data and commentary on the big game commercials.
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02/04/2012 12:20 PM
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How Honda's Super Bowl Ads Got 12M Views
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Ad agency RPA describes what happened behind the scenes.
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02/04/2012 03:07 AM
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Pepsi Rewards Social Check-Ins on Super Bowl Sunday
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Offers stickers and rewards to GetGlue users.
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02/03/2012 03:49 PM
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VW's 'Bark Side' Ad Loses Social Momentum
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Social activity involving the video dropped, but the video still had lots of views.
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02/03/2012 02:56 PM
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Heineken Runs Global Facebook Ads for Valentine's Day
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The romantic customizable campaign also includes a live YouTube event.
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02/03/2012 01:48 PM
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Twitter Ads Pushed Komen Change of Heart
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Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week.
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02/03/2012 12:45 PM
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Google to EU Privacy Watchdogs: You Can't Stop Us
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Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.
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02/03/2012 05:45 AM
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AOL to Lean On Right Media in 'Big Three' Ad Deal
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AOL sticks with Yahoo for real-time bidding in mega display ad agreement.
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02/02/2012 01:46 PM
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HuffPost's Live Video Network Seeks Founding Brand Partners
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Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.
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02/02/2012 01:35 PM
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Pizza Hut, Amex Team Up on Foursquare for Super Bowl
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Partnership offers game watchers a $5 rebate on pizzas.
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02/02/2012 12:47 PM
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Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies
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A $40M empire strives for online version of physical store experiences.
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02/02/2012 10:39 AM
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Tracking Firm AdTruth to Work With W3C on Privacy
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AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track.
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02/02/2012 07:21 AM
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Is Uncontrolled UI Proliferation Hurting Ads on Android?
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Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.
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02/01/2012 04:12 PM
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Facebook IPO Reveals $3.1B in Ad Sales Last Year
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Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing.
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02/01/2012 02:21 PM
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Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
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Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.
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02/01/2012 01:40 PM
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Google "Undermines Privacy Safeguards" Says Lawmaker
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Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes.
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02/01/2012 10:30 AM
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AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
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Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads.
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02/01/2012 03:22 AM
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Insurer Targets NCAA Fans on National Signing Day
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American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
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01/31/2012 03:16 PM
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Gingrich Super PAC Spends Big Online in Florida to Hit Romney
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Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January.
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01/31/2012 02:57 PM
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What NBC.com's Super Bowl Ad Packages Cost
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Brands receptive to live stream promotional opportunities, NBC says.
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01/31/2012 11:18 AM
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Non-Food Marketers Grab Greater Share of Digital Coupon Space
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The number of digital coupon "events" increased by 12.3 percent in 2011.
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01/31/2012 11:06 AM
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Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event
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Vevo said the event isn’t happening, but sources say advertisers have already bought sponsorships.
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01/31/2012 10:17 AM
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JC Penney Promotes New Sales Strategy
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Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.
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01/31/2012 09:41 AM
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Google, Microsoft, and Facebook Team Up to Take on Phishing Attacks
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Vendors look for email standards on authentication
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01/31/2012 04:44 AM
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Device Fingerprinting Firm BlueCava Makes Tracking Opt-Outs Easier
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Platform update aims to help clients comply with EU's ePrivacy Directive.
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01/31/2012 04:17 AM
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NBA TV Lets Facebook and Yahoo Users Pick Primetime Games
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Fans vote on five games, winning selection gets an 8 p.m. slot.
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01/30/2012 04:58 PM
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ComScore: Facebook's Share of Display Ads Reaches 28%
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Social giant increases lead over Yahoo.
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01/30/2012 04:25 PM
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SapientNitro Ranks Highest for Mobile in Forrester Report
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Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish.
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01/30/2012 03:42 PM
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Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop
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New study examines the mobile research habits of bricks-and-mortar shoppers.
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01/30/2012 02:00 PM
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Netezza Aims to Help Retailers Crunch Big Data
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IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds.
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01/30/2012 01:38 PM
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Union Goes After Republicans with Interactive Video
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Video from American Federation of State, County, and Municipal Employees was inspired by a holiday video.
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01/30/2012 09:56 AM
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Facebook Targets 'Clickjacking' Operation in Lawsuit
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Ad firm denies involvement in "like" posting scam
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01/30/2012 04:28 AM
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Facebook Ads Help NY Knicks Pack Watch Parties
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Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham.
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01/27/2012 02:33 PM
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Obama Sticks to Jobs Message in Florida Web Ads
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Also in Florida, Mitt Romney is attacking Newt Gingrich online.
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01/27/2012 02:32 PM
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Super Bowl Ads Online: To Seed or Not to Seed?
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Marketers use digital to get most out of big game spends. But is it effective?
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