Services

 

• Kei Analysis

• It can be quite easy to get the top 10 results for some search terms, but it can be very difficult for others. For this reason, the most popular search terms may not be the best ones to target.

  To help you identify what the best keywords are, we provide Keyword Analysis.

• In this example, you can see that although "hotel sydney" is a popular search term, it is competing with 959,000 other web pages that use this exact match phrase. Out of those 959,000, only 10 can be on the all important first page of search results.

• Now if you look at the phrase "sydney hotel" which has a similar number of competing 1,020,000 sites, yet this phrase is 10 times as popular in terms of searches. From this we can deduct that of the 2 terms, trying to achieve top 10 rankings will be difficult, where only one is more likely to generate far more traffic.

• The phrase "millennium sydney hotel" there are only 69,000 other competing sites making this term that much easier to achieve a top 10 ranking. The down side is that even if you do generate a top ranking for this term, the fact that this phrase is not as popular in terms of searches, means that this term will not generate as much search traffic as a top ranking for "sydney hotel".

• The very best keywords have high popularity as in a large number of searches, but are not very competitive, that is they do not appear on too many other pages. This relationship is illustrated by the Keyword Effectiveness Indicator or KEI.

• KEI is a logarithmic scale that aims to quantify the effectiveness of any search term. The KEI value is 0 to 10. It is similar in principal to the Richter Scale commonly used to measure earthquakes and this is a good way to think about the figures.