Place your ads where they work best for you
No commentsPlace your ads where they work best for you
Publisher-defined placements are a new feature of AdWords site-targeted campaigns. Publishers now can offer specific ad positions to advertisers: a news site might offer a placement only on the upper half of its main sports page, for instance, or a spot in the right column of all movie pages.
The result? You target not just the pages but the precise positions on the Google Content Network that work best for you.
We’ve changed the AdWords Site Tool to help you find these new options. When a site has relevant publisher-defined placements, they will be listed beneath the site’s URL in the Site Tool search results. (See fandango.com in the example below.) To see all the placements for a given site, click the new ‘View all placements’ link, also found beneath the site’s URL.
The Blogrush has HIT!
No commentsGet you picks, pans and shovels er maybe that should read, get your blogs, subscribers and websites ready for the Blogrush.
If you notice on the right you will see a new widget called the Blogrush widget. What this widget is suppose to do is show relevant information from other bloggers in your vertical. So for this blog I picked marketing (I would have picked Internet but they didn’t have one, go figure…)
We’ll test it out to see how it does and report back later. The Googletutor is reporting 182 visitors in 24 hours.
Pharmaceutical Marketers to Spend $2.2B on Online Ads in 2011
No commentsPharmaceutical Marketers to Spend $2.2B on Online Ads in 2011 - MarketingVOX
Online advertising spending by the pharmaceutical and healthcare industry will reach $975 million in 2007 - a gain of 19 percent over 2006 - and surpass the $1 billion mark in 2008, or a gain of 22 percent year over year, according to eMarketer, reports MarketingCharts.
The pharmaceutical category will account for 4.5 percent of the total US online ad spending in 2007, down from 4.9 percent in 2006, according to the forecast; but by 2011 the category is forecast to reach $2.2 billion and account for 5 percent of US online ad spending.
This begs the question, exactly which pharmas spend the most in regards to online marketing? Is it all Viagra or are other durgs seeing a good ROI online?
Hop on over to MarketingVox for the complete story.
Web ad blocking may not be entirely legal | CNET News.com
No commentsWeb ad blocking may not be entirely legal | CNET News.com
The Interactive Advertising Bureau, the lobbying arm for the online ad industry, says it isn’t preparing a legal offensive at this point. Mike Zaneis, the organization’s vice president of public policy, said he wants to work with software developers and consumers to come up with a middle ground on what he describes as an “issue that is just now ripening.”
The IAB should be concentrating on other aspects of standards of online advertising. What about Click Fraud? Is the IAB doing anything to help curb the onslaught of fraud that happens everyday in the PPC realm?
I’m sorry but this is ridiculous. Less than Firefox has only 25% of the market share. Of that 25% less than 1% will ever know or use this plugin. If I want to use a piece of software or better yet…. if I wanted to WRITE my own piece of software to block ads that should be up to me not IAB or advertisers.
“We don’t want to go down a route that would seem adversarial at all,” Zaneis said. “People are free to ignore ads, and they often do that, but when you have a third party blocking those ads, that’s the real problem.” He said the IAB is “looking at all the options.”
That would be my way of ignoring them. If I write the software my self then their is no other third party because I would be the one that wrote the code. It may be used on my Firefox browser but alone Firefox does not have the capability.
That is like trying to sue the gun makers for making guns. Guns don’t kill people. People using them incorrectly, not storing them properly etc kill people.
I apologize for the rant, but they should be focusing on what is really causing people harm. Technologies or websites that give the Internet Advertising in general a bad name. Phishing sites, domain squatters, domain squatters using children terms to lure kids in, spammers and of course click fraud.
I feel better now, thank you for letting me get that off my chest.