The importance of PPC campaign management and your search engine result positions.
Is Your Website In The Golden Triangle?
One of the most crucial pieces to your website content and search engine listings is to focus on the golden triangle which can be done with the help of pay-per-click management. PPC management is one of the most aggressive ways to make your presence heard on the search engines. Obviously with PPC management you will be buying you’re way to the top essentially, but what does this “golden triangle” thing have anything to do with?
The golden triangle is a relatively new term that is used with search marketing. After a great deal of research it has been found that a majority of internet searchers focus on the content in a triangle, much like the Bermuda Triangle sucks people in. The reason it is crucial to use PPC management to get on the top three listings is because studies have found that the highest concentration of visualizations was on the top three or four.
The longer the study was performed the more a triangle became apparent from the top corner of the page down the page. The highest visualization was in the top three or four for natural listings, but only the top one or two for sponsored listings. This is vital to your PPC management because PPC advertising is seen as sponsored listings. In order for you to make PPC advertising worth your while, it is crucial that you go for it all the way and try and buy your way into the top two positions.
After the drop-off on the search engines occurs, a majority of the seekers already know what they are searching for and are looking for that one particular thing. If you can be specific in your title with certain keywords, you will better your chances of getting the specific people to click on your site. However, you should not only be specific with your keywords in the title, but in your content as well. Using pay-per-click management will only get you so far, but it is your keyword search engine optimization within your content that will keep your visitors at your site once they get there.
Further research on the golden triangle has shown that beyond the rank of 8 with natural listings, the drop-off rate was 50%. This proves that even without pay-per-click management, it is vital to get towards the top if you want your site to be seen. Appearing as early and as often on the search engines is becoming of utter importance.
The new “Golden Triangle” study has made it perfectly clear what needs to be done to get visitors to your site, get to the top of the search engines. By using pay-per-click management you can buy your way to the top, but through sponsored listings the majority stop searching after two or three listings. By using the proper PPC management and having a plan, you should be able to target specific keywords and get to the top two or three listings.
