Beta Testing Adwords Demographic Bidding
2 comments so farDo you know your customer demographics? If so then you could benefit from Google’s new Demographic Bidding campaign setting. Google began beta testing demographic bidding at end of January.
What exactly is the demographic bidding?
Demographic bidding is a way to choose your audience by age and gender. If you want your ads to reach women aged […]
Microsoft offers to buy Yahoo for $44.6 billion | U.S. | Reuters
No commentsMicrosoft offers to buy Yahoo for $44.6 billion | U.S. | Reuters
Look out Google:
NEW YORK (Reuters) - Technology giant Microsoft Corp said on Friday that it had offered to acquire Internet media company Yahoo Inc for $44.6 billion in cash and stock.
Microsoft said it had offered to buy Yahoo for $31 per share, which […]
Hearst-Argyle Television and Google Agree on Reseller Agreement
No commentsHearst-Argyle Television and Google Strike Reseller Agreement
This deal as of yet hasn’t caught a lot of peoples attention. It did catch mine though and I expect to see a lot more deals in 2008. In order for Google to expand it’s reach as fast as the predicted local search spending is expected to grow then […]
Pharmaceutical Marketers to Spend $2.2B on Online Ads in 2011
No commentsPharmaceutical Marketers to Spend $2.2B on Online Ads in 2011 - MarketingVOX
Online advertising spending by the pharmaceutical and healthcare industry will reach $975 million in 2007 - a gain of 19 percent over 2006 - and surpass the $1 billion mark in 2008, or a gain of 22 percent year over year, according to […]