Google AdWords Help Center: How do I use keyword insertion? (tutorial)
No commentsGoogle AdWords Help Center: How do I use keyword insertion? (tutorial)
Have you ever heard someone mention the term Dynamic Keyword Insertion (DKI)? Well Google has finally decided to spread some light on the subject. They have a full tutorial available and if you are not familiar with the practice I advise you to take […]
Will GrandCentral be an integrated part of Android?
No commentsGrandCentral: The New Way To Use Your Phones
For those of you that may not have heard the news yet, Google announced a new open source software called Android earlier this week. They have been in talks with the major phone carriers trying to convince them to go with the solution on some of their phone […]
Place your ads where they work best for you
No commentsGoogle AdWords: Whats New?
Place your ads where they work best for you
Publisher-defined placements are a new feature of AdWords site-targeted campaigns. Publishers now can offer specific ad positions to advertisers: a news site might offer a placement only on the upper half of its main sports page, for instance, or a spot in the […]
Pharmaceutical Marketers to Spend $2.2B on Online Ads in 2011
No commentsPharmaceutical Marketers to Spend $2.2B on Online Ads in 2011 - MarketingVOX
Online advertising spending by the pharmaceutical and healthcare industry will reach $975 million in 2007 - a gain of 19 percent over 2006 - and surpass the $1 billion mark in 2008, or a gain of 22 percent year over year, according to […]