Your landing page load time now affects your Adwords Quality Score
No commentsYes, we now have yet another metrix that we have to keep tabs on in order to make the most out of our Adwords campaign while trying to keep the costs low. While I understand some of the reasoning behind the move I think it will have a negative impact on legitimate campaigns that […]
Beta Testing Adwords Demographic Bidding
2 comments so farDo you know your customer demographics? If so then you could benefit from Google’s new Demographic Bidding campaign setting. Google began beta testing demographic bidding at end of January.
What exactly is the demographic bidding?
Demographic bidding is a way to choose your audience by age and gender. If you want your ads to reach women aged […]
Hearst-Argyle Television and Google Agree on Reseller Agreement
No commentsHearst-Argyle Television and Google Strike Reseller Agreement
This deal as of yet hasn’t caught a lot of peoples attention. It did catch mine though and I expect to see a lot more deals in 2008. In order for Google to expand it’s reach as fast as the predicted local search spending is expected to grow then […]
Google AdWords Help Center: What is the One-Page Campaign Setup option?
No commentsGoogle AdWords Help Center: What is the One-Page Campaign Setup option?
I logged in this morning to create a new campaign for one of my clients and noticed a new feature in the campaign creation process. It is called the One Page Campaign Setup option. Basically it will allow you to copy an existing campaign […]