New Adwords Ad Group Diagnose Keywords Feature
No commentsSay that 5 times fast. Seriously this is a feature you should look for in your ad groups. Instead of having to go to the tools section you can now diagnose all keywords in an ad group at the same time. Look for the feature besides the edit keywords hyperlink when at the keyword view. […]
Adowrds Quality Score Algorithm update happening now. Otherwise known as a Google Slap.
No commentsOne of my clients notified me this morning that when he logged in this morning all his minimum bids were raised to 10.00 per click. The sad part is that this is one of the best performing campaigns I have ever managed. It does excellent day in and day out. He has more competition now […]
Your landing page load time now affects your Adwords Quality Score
No commentsYes, we now have yet another metrix that we have to keep tabs on in order to make the most out of our Adwords campaign while trying to keep the costs low. While I understand some of the reasoning behind the move I think it will have a negative impact on legitimate campaigns that […]
Google AdWords Help Center: How do I use keyword insertion? (tutorial)
No commentsGoogle AdWords Help Center: How do I use keyword insertion? (tutorial)
Have you ever heard someone mention the term Dynamic Keyword Insertion (DKI)? Well Google has finally decided to spread some light on the subject. They have a full tutorial available and if you are not familiar with the practice I advise you to take […]