Official Google Blog: Making ads more interesting
No commentsI know I haven’t posted in a while but the clientele is keeping me extremely busy. I thought I would go ahead and try to get back in the groove with this:
”Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads.”
“Choice - We have built a tool called Ads Preferences Manager, which lets you view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.”
Why is Google doing this? Relevency, and hopefully that will trickle down to the clickthrough and conversion rates for our campaigns.
More on this as it comes available. In the meantime here is the full story.
Official Google Blog: Making ads more interesting
Wednesday, March 11th, 2009 at 7:03 am and is filed under Adwords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.