Archive for March, 2008
Google introduces automatic matching
No commentsI was just thinking yesterday that it would be nice to automatically generate new terms based on your existing terms. These new terms would be suggested and incorporated into your existing campaigns automatically as the campaign is running. It is a feature I have been wishing for years for.
Well I log into one of the […]
Adowrds Quality Score Algorithm update happening now. Otherwise known as a Google Slap.
No commentsOne of my clients notified me this morning that when he logged in this morning all his minimum bids were raised to 10.00 per click. The sad part is that this is one of the best performing campaigns I have ever managed. It does excellent day in and day out. He has more competition now […]
Your landing page load time now affects your Adwords Quality Score
No commentsYes, we now have yet another metrix that we have to keep tabs on in order to make the most out of our Adwords campaign while trying to keep the costs low. While I understand some of the reasoning behind the move I think it will have a negative impact on legitimate campaigns that […]