Place your ads where they work best for you
No commentsPlace your ads where they work best for you
Publisher-defined placements are a new feature of AdWords site-targeted campaigns. Publishers now can offer specific ad positions to advertisers: a news site might offer a placement only on the upper half of its main sports page, for instance, or a spot in the right column of all movie pages.
The result? You target not just the pages but the precise positions on the Google Content Network that work best for you.
We’ve changed the AdWords Site Tool to help you find these new options. When a site has relevant publisher-defined placements, they will be listed beneath the site’s URL in the Site Tool search results. (See fandango.com in the example below.) To see all the placements for a given site, click the new ‘View all placements’ link, also found beneath the site’s URL.
Monday, September 24th, 2007 at 9:32 am and is filed under PPC Campaigns, Internet Marketing, Adwords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.