Pharmaceutical Marketers to Spend $2.2B on Online Ads in 2011
No commentsPharmaceutical Marketers to Spend $2.2B on Online Ads in 2011 - MarketingVOX
Online advertising spending by the pharmaceutical and healthcare industry will reach $975 million in 2007 - a gain of 19 percent over 2006 - and surpass the $1 billion mark in 2008, or a gain of 22 percent year over year, according to eMarketer, reports MarketingCharts.
The pharmaceutical category will account for 4.5 percent of the total US online ad spending in 2007, down from 4.9 percent in 2006, according to the forecast; but by 2011 the category is forecast to reach $2.2 billion and account for 5 percent of US online ad spending.
This begs the question, exactly which pharmas spend the most in regards to online marketing? Is it all Viagra or are other durgs seeing a good ROI online?
Hop on over to MarketingVox for the complete story.
Wednesday, September 19th, 2007 at 7:53 am and is filed under PPC Campaigns, Internet Marketing, Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.