Web ad blocking may not be entirely legal | CNET News.com
No commentsWeb ad blocking may not be entirely legal | CNET News.com
The Interactive Advertising Bureau, the lobbying arm for the online ad industry, says it isn’t preparing a legal offensive at this point. Mike Zaneis, the organization’s vice president of public policy, said he wants to work with software developers and consumers to come up with a middle ground on what he describes as an “issue that is just now ripening.”
The IAB should be concentrating on other aspects of standards of online advertising. What about Click Fraud? Is the IAB doing anything to help curb the onslaught of fraud that happens everyday in the PPC realm?
I’m sorry but this is ridiculous. Less than Firefox has only 25% of the market share. Of that 25% less than 1% will ever know or use this plugin. If I want to use a piece of software or better yet…. if I wanted to WRITE my own piece of software to block ads that should be up to me not IAB or advertisers.
“We don’t want to go down a route that would seem adversarial at all,” Zaneis said. “People are free to ignore ads, and they often do that, but when you have a third party blocking those ads, that’s the real problem.” He said the IAB is “looking at all the options.”
That would be my way of ignoring them. If I write the software my self then their is no other third party because I would be the one that wrote the code. It may be used on my Firefox browser but alone Firefox does not have the capability.
That is like trying to sue the gun makers for making guns. Guns don’t kill people. People using them incorrectly, not storing them properly etc kill people.
I apologize for the rant, but they should be focusing on what is really causing people harm. Technologies or websites that give the Internet Advertising in general a bad name. Phishing sites, domain squatters, domain squatters using children terms to lure kids in, spammers and of course click fraud.
I feel better now, thank you for letting me get that off my chest.
Friday, September 14th, 2007 at 12:59 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.