Forecast: Internet Expected To Exceed All Other Ad Media By 2011

Some interesting numbers:

Private equity and investment firm Veronis Suhler Stevenson (VSS) put out a new ad spending forecast, covered in MediaPost and the Financial Times. Driven by audience migration, the US Internet is anticipated to capture $61.98 billion and become the top ad medium in 2011. Traditional media will show slow, low single-digit growth while alternative media will grow at a compound annual rate of 17.4 percent during the forecast period.

You think it is crowded now in the PPC arena what is it going to be like in 2011?