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17Aug

Forecast: Internet Expected To Exceed All Other Ad Media By 2011

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Forecast: Internet Expected To Exceed All Other Ad Media By 2011

Some interesting numbers:

Private equity and investment firm Veronis Suhler Stevenson (VSS) put out a new ad spending forecast, covered in MediaPost and the Financial Times. Driven by audience migration, the US Internet is anticipated to capture $61.98 billion and become the top ad medium in 2011. Traditional media will show slow, low single-digit growth while alternative media will grow at a compound annual rate of 17.4 percent during the forecast period.

You think it is crowded now in the PPC arena what is it going to be like in 2011?

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Categories: PPC Campaigns, Internet Marketing

Friday, August 17th, 2007 at 8:32 pm and is filed under PPC Campaigns, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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