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Internet Marketing 2.0

Internet Marketing 2.0

The Who What When and Where of Internet Marketing

Archive for August, 2007

Online Dating

Below is a success story of how one website is giving their users what they want without them knowing it.

Forecast: Internet Expected To Exceed All Other Ad Media By 2011

Forecast: Internet Expected To Exceed All Other Ad Media By 2011

Some interesting numbers:

Private equity and investment firm Veronis Suhler Stevenson (VSS) put out a new ad spending forecast, covered in MediaPost and the Financial Times. Driven by audience migration, the US Internet is anticipated to capture $61.98 billion and become the top ad medium in 2011. Traditional media will show slow, low single-digit growth while alternative media will grow at a compound annual rate of 17.4 percent during the forecast period.

You think it is crowded now in the PPC arena what is it going to be like in 2011?

Van-Halen.com | the official Van Halen web site

Van-Halen.com | the official Van Halen web site

I know this is off topic for me but I had to post about this as they are one of the greatest rock bands of all time. If you know me and are planning on going, hit me up because this will be one show I will not miss!

VAN HALEN AND DAVID LEE ROTH ANNOUNCE NORTH AMERICAN TOUR
HISTORIC CONCERT TOUR MARKS FIRST OF ITS KIND FOR VAN HALEN IN 22 YEARS
LOS ANGELES, CA — August 13, 2007

Beginning this September, in what promises to be the most exciting live tour this year, Van Halen will embark on a national concert tour throughout the U.S. and Canada with its original lead singer David Lee Roth for the first time in 22 years.

Considered by fans and media alike as one of the most highly anticipated tours in rock and roll history, Roth, guitarist Eddie Van Halen and drummer Alex Van Halen will perform with Eddie’s son, Wolfgang who joins the line-up as the band’s bass player. Van Halen and Roth have not performed or recorded together since 1984’s classic multi-platinum album 1984 and subsequent tour, making this tour truly a historic event.

25 dates in all were announced today for the tour which is slated for a September 27th kick-off in Charlotte, North Carolina. Tickets for select dates on the tour go on sale beginning on Saturday, August 18th and are available on www.LiveNation.com. A complete list of confirmed dates can be found HERE. The Van Halen tour is being produced by Live Nation. Individuals who have the CitiŽ / AAdvantageŽ card, the official credit card of the tour, will be offered access to purchase preferred seats to all U.S. shows.

Fans can enjoy the ultimate Van Halen experience including concert pre-show parties, backstage access, premium seating and more. For additional details go to www.ILoveAllAccess.com.

Fans are encouraged to also check in at www.Van-Halen.com or www.DavidLeeRoth.com for additional information.

Back to work.

Hey all, I know I have not posted a lot during the summer months but I promise to make it up to you. I have been extremely busy acquiring new clients during the summer and taking on new projects. I would say the highlight though would be being able to spend the whole summer with my 3 girls. Granted I am happy school has started back but it was fun for all of us.

I have a lot of ideas and news items I want to write/blog about so stay tuned in. Some of the topics I would like to discuss:

1. Google is making changes to it’s top placement algorithms: Pay us more and we will rank you higher.2
2. DKI (Dynamic Keyword Insertion) Tips and Tricks for you campaigns. But be careful while it can improve your CTR dramatically it can lower your conversion ratio just the same.
3. When will we see regional and eventually locally Google’s? It is just a matter of time and I will explain why.
4. Are we falling behind in ecommerce adoption worldwide and what will happen if we do not open up FCC regulated spectrums to allow for affordable broadband Internet access for all?
5. Google is indexing faster than we can post. What if we had indexing as fast as we typed?

So stay tuned I am getting back to work :)

SEMPRO aka Craig Belcher

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