Internet Marketing 2.0The Who What When and Where of Internet Marketing

Internet Marketing News for May 28th thru June 1st

1 comment so far

Probably the biggest news this week is Facebook opening it’s social platform up to developers. Why is this important? It shows the movement toward a more social society.

• Facebook announced last week to an audience of 750 developers and partners it was opening up its social network to the development of applications. The platform for this next generation of Facebook will be called Facebook Platform. Facebook Platform launched with 65 developer partners and 85 applications.

  To show some of the power of the Facebook Platform, an example application called Video was offered that allows the sharing of videos between friends within Facebook. Mobile uploading of video is also supported directly by the application.

  The new Facebook Platform will not only open up new services for Facebook users, but also new business opportunities, since Facebook will allow developers to make money from their applications through the use of advertising or transactions.

Although it had been rumored Ebay officially announced their purchase of StumbleUpon. Interesting, another social related news event this week.

• The $75 million cash acquisition gives eBay access to about 2.3 million people who have filled out profiles at StumbleUpon, founded in 2001 by three Canadian software engineers in Calgary. The venture capital-funded company, which recently relocated to San Francisco, is considered a pioneer of the so-called “Web 3.0″ niche.

Shall we go for three in a row? Sure why not we are on a roll. CBS picks up online music site, Last.fm for 280 million in cash.

• London-based Last.fm, which claims 15 million active users in 200 countries, allows users to create communities of interest that include both listeners and musicians. The Last.fm site includes a social recommendation engine that builds a profile of each listener’s tastes and provides links to other users with similar tastes. The site, which was founded in 2002, also provides custom radio streams

It seems it has been a social dominated week to say the least. So much so it has cemented my ambitions for a new project I will be heading up. I have been considering doing something in the social vertical now for some time but these announcements this week validate some of the assumptions I have had recently. If you are interested in learning more you can contact me but I want to keep it hush hush until after we officially launch.

Friday, June 1st, 2007 at 9:06 am and is filed under Uncategorized, Internet Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.