Happy Halloween!
Have a fun and safe Halloween and remember today is the day when it is okay to scare 
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Internet Marketing 2.0
The Who What When and Where of Internet Marketing
Whooaa I have not posted since April.
I have been really busy friends. I hate that I have not been able to post since April but my clients are keeping me extremely busy. I am going to make up for it though. I’m going to start posting PPC tips, tricks and technique video tutorials. Some really time saving, cost effective PPC management tips that I know will help you out because I use them everyday.
With that being said my next post will be my first tip for you. Enjoy
Google introduces automatic matching
I was just thinking yesterday that it would be nice to automatically generate new terms based on your existing terms. These new terms would be suggested and incorporated into your existing campaigns automatically as the campaign is running. It is a feature I have been wishing for years for.
Well I log into one of the accounts I manage and guess what, I see the following message:
New! You’ve been selected to try Automatic Matching.
Your campaigns will now have access to a new beta feature: Automatic Matching. This feature shows your ads on relevant search queries not already captured by your keywords.
What is the automatic matching beta? (from Adwords Support)
Automatic matching is an optional feature that helps your ads reach targeted traffic missed by your keyword lists. It works by analyzing the ads, keywords, and landing pages in your ad group. It then shows your ads on search queries relevant to this information.
When automatic matching is first enabled, it dedicates a short period of time to gather information about your campaign. During this period, you won’t see any change to your traffic levels. Once automatic matching has evaluated your campaign, your ads will start to show on additional relevant search queries.
The system will continually monitor your performance on these queries and adjust its matches accordingly. Automatic matching aims to show your ads only on queries that yield a high clickthrough rate (CTR) and a cost-per-click (CPC) comparable to or better than your ad group’s current average CPC. This way, your ads receive additional targeted traffic at a similar cost to your current traffic.
Automatic matching won’t allow your spend to exceed your budget, and it also won’t affect the traffic you’re currently receiving. For example, say your campaign’s daily budget is $10, and on average you accrue $8 in traffic in a day. The automatic matching system may add $1 of relevant traffic per day, meaning it will not prevent your ads from accruing the traffic it normally does. Note also that automatic matching will not affect your campaigns if they already capture the majority of relevant traffic.
Here are a few more details about the feature:
- Opting in and out: Automatic matching is applied at the campaign level. You can opt your campaign in and out of automatic matching on your Campaign Settings page.
- Google Network: Automatic matching does not affect your ad delivery on the content network. It does affect your ad delivery on Google and the search network.
- Quality Score: The traffic accrued by automatic matching won’t affect your keywords’ Quality Scores or minimum bids.
- Ad position: When ranking your ads on search queries acquired through automatic matching, the cost-per-click (CPC) bid will approximate the current average CPC of your ad group. Learn more about ad rank for automatic matching.
- Performance statistics: Aggregated performance statistics for automatic matching will appear in each ad group’s Keywords tab, in a line item labeled Automatic Matching Total.
- Search Query Performance report: You can see the search queries that triggered your ads due to automatic matching by running a Search Query Performance report. The queries will be labeled Automatic in the Search Query Match Type column.
I will update as performance data starts coming in.
