June 30, 2010 - Here's a look at what's happening across the industry:

Epsilon launches new customer data integration tools for tracking customer data across marketing channels.

IDG says it expects the enterprise WLAN market to grow 23% in 2010 after a dip in 2009.

Forrester Research sees the insatiable demand for mobile applications forcing retailers to rapidly ramp up their mobile strategies.

A Gartner study predicts the wireless email user base to top 1 billion by the end of 2014.

Cisco has a neato little Android-based business pad gadget.

Knowledge Networks says a sizable percentage of smartphone users use their smartphones when making shopping decisions.

Collective and AppNexus are teaming up on real-time advertising for brand advertisers.

MediaMind and ComScore have released a study examining the effectiveness of online marketing in the entertainment vertical. Short summary: pretty effective.

SDL and SapientNitro are partnering on a new multichannel communications and marketing platform with an initial focus on iPhone and other smartphones.

Jivox announced earlier this month that they've achieved VPAID and VAST compliance through the IAB. We may have mentioned this in an earlier post, in which case we apologize.

A Lotame study says high CTR isn't the best approach for branding campaigns.

Undertone Networks adds a Google veteran to its product team.

Open Text says G-20 leaders used secure social networking for summit collaboration.

Deloitte sees a dip in consumer spending in May – uh-oh.

Lithium Technologies says it has launched a community app for Facebook.

A fairly random Burst Media study says, essentially, people like to use their gadgets.

Finally, Network Solutions has released an SEO for ecommerce product.

Thus endeth today's online media and marketing briefing from Internet Ad Sales.

June 29, 2010 - Here's a look at what's happening across the industry:

The CEA (Consumer Electronics Association) is tickled pink about President Obama's plan to broaden the wireless broadband spectrum in the US. So is Verizon Wireless, rather understandably.

EyeWonder has a nifty new creative optimization tool for advertisers and an updated cloud-based ad platform.

Apple sells a rather remarkable 1.7 million iPhone 4 models in the first three days after launch.

IBM is using predictive analytics and social media to gain market insight on television programs.

Email and social media marketer StrongMail has launched its campaign management application Social Studio in the UK.

Mobile ad network Greystripe has updated its iPhone SDK for compatibility with iOS4.

InsightExpress hires Cary Nadel as Senior Director in Custom Marketing Research.

MetaCafe releases a study on online video consumption showing, surprise, growth in online video consumption.

Yahoo! Has published a web content creation style guide, for some obscure reason.

Online display advertising bidding platform provider DataXu has announced a new audience optimization product.

Acxiom Corporation has partnered with Return Path on email marketing.

Finally, Ixquick is understandably upset about an EU directive requiring search engines to store user data.

That's about it for today. More insights on the internet advertising spectrum tomorrow.

June 28, 2010 - Here's a look at what's happening across the industry:

Rocket Fuel Inc. has added some analytics and computer science muscle to its staff.

Video ad provider Extreme Reach says it has secured $9 million in financing.

Accertify says it has signed an agreement with The Carphone Warehouse for fraud prevention.

Local.com has taken on Eileen Licitra as vice president, product management.

Yodle picks up a Stevie Award in the category of Fastest Growing Company -- Under 2,500 Employees in The 2010 American Business Awards.

Purple@Epsilon picks up five NEDMA awards.

Email marketing provider ExactTarget finds consumers prefer email over Facebook and Twitter for ongoing marketing information.

The Interactive Advertising Bureau (IAB) has released new quality assurance guidelines for internet advertising.

mBlox has picked up two 2010 mobile messaging awards.

Opera has some tips on reducing data roaming charges by using – you guessed it – the Opera Mini browser in your smartphone.

Intel announces a debut of the Creators Project in New York.

IDG sees dramatic growth in public IT cloud services.

While we're on the subject, Red Hat has released some new cloud computing offerings and a new JBoss Enterprise Portal Platform.

Cisco is helping Abu Dhabi ramp up its internet infrastructure.

FIFA says World Cup football mania is gobbling up an hour a day of Europeans' online time.

Litmus reports most marketing emails are deleted within two seconds after opening. Sounds a little slow to me.

The Cannes Lions International Advertising Festival announces this year's winners.

AudienceScience announces a quality data guarantee and audience validation reports.

AutoTrader.com has launched an online marketing handbook for new and used vehicle dealers.

Webtrends says it has launched a digital marketing incubator program.

TradeDoubler Poland wins top ranking among local affiliate networks in Poland.

LucidMedia is partnering with AlmondNet, BlueKai, and eXelate on online advertising data.

ADTECH finds steep drops for Europeans website traffic due to World Cup football fervor.

ComScore has a bunch of interesting reports: iPhone penetration in Europe low, but impact high; Top 20 Web Properties in Israel; May 2010 U.S. Online Video Rankings; and a boost for mobile navigation in the US due to increasing smartphone usage.

That wraps it up for today's industry wrapup.

June 23, 2010 - Here's a look at what's happening in the online marketing, search engine, ecommerce and mobile advertising industries for June 23, 2010:

90octane will present on social media integration and lead generation optimization at the upcoming Online Marketing Summit in Denver

Opera Software says it has signed an agreement with Russian mobile operator MegaFon for unlimited mobile Internet connectivity.

Apple brags it has sold 3 million iPads in 80 days. Not too shabby.

Symantec releases its June 2010 report on spam. Football-related spam is way, way up, surprise surprise.

Red Hat announces a new customer portal for Red Hat subscribers.

A new study predicts federal technology and IT spending will grow to $112 billion by 2015.

Direct digital marketing company Knotice says it's picked up a few retailer contracts.

InsightExpress says it has partnered with Meteor Solutions on brand advertising analytics.

MediaMind (formerly Eyeblaster) has appointed Jim Warner to its board of directors.

iCrossing picks up two “Best Web Site" Stevie Awards at the 2010 American Business Awards.

Online display and video advertising platform brand.net says it's expanding westward.

Online video ad firm Tremor Media has hired Matthew Corbin as Vice President, Global Platform Solutions.

Record revenue for Q2 2010, Adobe happily reports.

Zeta Interactive announces a slew of upcoming speaking engagements.

Image Space Media announced earlier this month the launch of AdStart, a self-service in-image ad creation tool for advertisers.

Clickable announced American Express has launched a search engine marketing manager using Clickable technology.

ShopVisible announced the launch of a new mobile ecommerce platform, ShopVisible Mobile.

That's about it for today! Check back tomorrow for another online advertising industry roundup from Internet Ad Sales.

June 22, 2010 - Here's a look at what's happening in the online marketing, search engine, ecommerce and mobile advertising industries for June 22, 2010:

Vik Chaudhary, a VP for Keynote, will be delivering a keynote of his own on end-user experience at the 2010 O'Reilly Velocity Web Performance and Operations Conference.

Internet ad network Adknowledge says it has acquired CPA affiliate network Hydra Group.

Omniture announces its SiteCatalyst analytics solution has been selected by Ticketmaster.

Open source software provider Red Hat has launched the Red Hat Partner Center, “an online community and resource center for Red Hat Business Partners”.

Cisco takes a look at what may be holding broadband development back in Africa.

Gartner sees a dramatic expansion in the worldwide market for cloud services.

GoAdv CEO Salvatore Esposito comments on Google's “inadequate content” patent, and what the implications may be for the long tail.

justAd.TV announces new interactive ad technologies allowing internet ads to run on IPTV boxes.

Email marketing provider GetResponse releases a study finding improved email marketing CTR with social sharing options.

Pew looks at the importance of states' efforts in improving broadband expansion in the US.

Video advertising network BrightRoll has released a new reporting suite which improves advertiser assessment of ROI in online video campaigns.

Sitecore has a new email campaign management product, Sitecore Email Campaign Manager.

PPC ad network AdSide makes it to the AlwaysOn East Top 100 (AOE100) list.

Goodmail Systems finds consumers seem to like email marketing when it includes embedded streaming video.

Contextual advertising player Kontera is expanding in the UK.

Lotame is teaming up with OpenAmplify on sentiment analysis.

Zedo comments on the pros and cons of real-time bidding.

Adobe opens registration for MAX 2010 and announces new mobile Flash player, Flash Player 10.1.

AdReady wins kudos from Seattle Business Magazine as one of Washington's best 100 companies to work for.

Online video platform Brightcove announces a solution for delivering video to Android devices.

Hitwise finds a 72% search share for Google in May, 2010.

A new Zeta Interactive survey looks into the benefits and challenges of cross-channel integration in digital marketing.

Mediabrands and AOL are teaming up on digital retail advertising.

A survey by The National Retail Foundation finds Internet and email access are important to consumers shopping for new cell phones.

Ad serving provider ADTECH announces online advertising support for Apple's iPad.

Adventive, Inc. has launched a new self-serve rich media ad building solution.

Network Solutions announces the start of the Landrush domain registration period for the new .CO ccTLD.

Video ad company YuMe announces brand security solutions for online video advertising campaigns.

Social commerce app provider Bazaarvoice has introduced a new social marketing product suite.

Solbright has been named a finalist for “Best Ad Technology Platform” at the Association of Online Publishers (AOP) Digital Publishing Awards 2010.

Crystal Semantics says it will begin licensing its semantic advertising technology to ad agencies, publishers and ad networks.

Maxifier, the 24/7 Real Media Open Ad Stream Optimization Module, won the Ad Technology Platform award at the AOP's Digital Publishing Awards.

That's all for today. Tune in tomorrow for more updates from around the industry.

June 21, 2010 - Here's a look at what's happening in the online marketing, search engine, ecommerce and mobile advertising industries for June 21, 2010:

ICANN has launched a searchable wiki to help the public keep track of its various resolutions.

IDG sees an upcoming acceleration in market growth for mobile broadband.

Gartner expects the number of mobile payment users to skyrocket to nearly 110 million during 2010, a big jump from 2009's 70-odd million.

Travel site Expedia is hiring in a big way at its Las Vegas office.

Foresight Research looks into usage of the Internet and social media in automotive marketing.

While we're on the subject, ForeSee Results has added a social media metric to its analytics offerings.

Microsoft is teaming with the National Cyber-Forensics and Training Alliance on online fraud and account compromise prevention.

The Online Publishers Association releases new research on consumer perception in various online environments and its related impact on online marketing success.

Commission Junction says it's chosen a lot more often than other affiliate marketing providers.

iCrossing says it has won a major search engine marketing account for online fashion outfit ASOS.

Mediapost reports that Google may be planning some sort of paid content system for primarily news publishers.

Venturebeat reports big gains for Android, slumping results for Apple in mobile ad impressions.

Reuters finds Facebook revenue approaching $800 million in 2009.

Microsoft is suing a spammer for circumventing spam filters by creating thousands of phony email accounts and shifting spam into inboxes.

Finally, Eweek says Google is improving its Google Commerce Search product offering.

Tune in tomorrow for more updates from around the world of internet marketing, ecommerce and internet technologies.

June 18, 2010 -- News briefs from across the industry:

The Washington Post takes a look at a new and irritating variety of phishing scam.

Mobile marketing provider iLoop Mobile says its marketing platform has been selected by Mobile Fusion.

IAB lobbyists have been harrying Congress about the importance of Internet advertising.

Marco Lopes has been appointed Managing Director for Latin America by the Mobile Marketing Association.

PayPal is offering a bunch of cash prizes through its PayPal X Developer Challenge.

Opera is out with a new beta version, 10.60 beta, that is claimed to be a good deal faster with certain JavaScript operations.

IBM is releasing beta business collaboration software designed to work with Google Android.

ICANN held a cryptography ceremony, of all things, to celebrate DNS root zone security. Arcane, as they themselves describe it.

Oracle has a new analytics solution, Primavera P6 Analytics. They've also released NetBeans IDE 6.9 with expanded JavaFX 1.3 and OSGi support.

Too many pre-orders for the Apple iPhone 4 seem to have wreaked havoc with Apple's fragile ordering systems. Oh, dear.

IDC sees increasingly rapid growth in the US mobile broadband market as well as solid mainstream notebook sales.

Cisco is working to improve connectivity in Vietnam and the Philippines and has launched a Smart+Connected Communities institute. They've also signed a MoU with Tencent, the top Internet services provider in China.

Forrester Research expects tablets to beat notebook sales by 2012 – that's pretty soon.

The American Legislative Exchange Council is rather concerned about the FCC's plans for Internet regulation. So is something called the Alliance for Digital Equality.

Pew will shortly release a report detailing state-by-state usage of stimulus funds to improve broadband.

An Ernst & Young survey finds a lot of optimism within media and entertainment companies for the revenue potential of the Internet and mobile devices.

June 17, 2010 -- Here's a look at what's happening in the online advertising, video advertising and web publishing industries:

Peer39 announced earlier this month that the semantic advertising company will be partnering with yield optimization platform AdMeld.

AdSafe Media released a quarterly analysis of the online display advertising industry early this month, with a focus on geotargeting accuracy, brand safety, ad serving and inventory transparency.

Brightcove has released a whitepaper looking into the role of ecommerce in online video.

IBM snaps up web analytics software company Coremetrics.

A Deloitte Forensic Center study shows major e-discovery in social media forums concerns for companies.

Portuguese soccer star (and current underperformer) Cristiano Ronaldo dominated US World Cup Internet searches earlier this month, according to Experian Hitwise.

Icrossing announces a “new book about personal online reputation management”. Sounds like a tricky task.

Interpret LLC finds Hulu needs a subscription model in addition to its current ad-supported model if it's going to succeed.

Quantcast says its “Quantified Publisher program” has been officially certified by the Media Rating Council.

RichRelevance is teaming up with CREATETHE GROUP to create “personalized online experiences” for online retailers.

A Netcraft survey puts VeriSign at the top of the global SSL marketplace with a 44.4% market share.

Vizu Corporation announces a new KPMG report on challenges and opportunities within online advertising.

Truveo has launched a new video browse/search app for Facebook.

Email marketing platform Silverpop offers insights on how companies in the US, Australia and the UK can improve the effectiveness of their annoying email marketing campaigns.

Joost announces it has been chosen to handle pre-roll video advertising and video advertising for the Demand Media network of sites, which include eHow.com, cracked.com and mania.com.

Video advertising outfit TidalTV has partnered with Adap.tv, joining the Adap.tv video marketplace.

comScore has released its May 2010 US search engine rankings, its ranking of the top 50 US internet properties, and calculated that the New York Times is the top online newspaper. Whee!

And that about wraps it up for today's industry overview. Check back tomorrow for more choice tidbits from the world of online advertising and web publishing!

June 16, 2010 -- Here's a summary of the latest industry news for Wednesday, June 16:

BlueKai and Bizo are partnering on business demographics; the partnership will theoretically improve BlueKai's data auction targeting. Here's the announcement: Bizo and BlueKai Partner to Deliver High-Performance Business Data Through the BlueKai Exchange

Online gaming outfit Orbis is rebranding as OpenBet Ltd, for various reasons. Link: Orbis Unveils its New Brand Identity

Demand Media says it has chosen Netezza for data warehousing, analytics, behavioral analysis and whatnot to help improve its ad targeting. Link: DEMAND MEDIA SELECTS NETEZZA ANALYTIC APPLIANCE

Nielsen has posted its 2015 retail forecast, taking the long view. The forecast includes some general predictions for ecommerce. Here: Nielsen Unveils Retail 2015 Forecast

Ad company Pulse 360 brags that it's a finalist in the 2010 Red Herrings. Here's the announcement: Pulse 360 finalist for the 2010 Red Herring 100 North America Award

ReachLocal says it's expanding into several new international markets and announces a beta 3-city launch of CRM offering Bizzy. More here: ReachLocal Announces Three-City Beta Launch of Bizzy

CMS outfit Sitecore picked up a content management award at CeBIT Australia. Here's the announcement: Sitecore Takes Home Excellence in New Media Award at CeBIT Australia 2010

Tremor Media and Innovid are partnering on pre-roll video advertising. The joint offering, called vChoice iRoll, will roll out on 1500 or so sites in the Tremor Media network. More here: Partnership Makes Tremor Media the Premiere Online Video Advertising Network to Offer Innovid Technology to Advertisers with vChoice iRoll

A couple weeks back, Clearspring Technologies announced a handy open sharing protocol called Oexchange. Google, Microsoft, LinkedIn are also involved. Sounds useful, particularly for the social media environment. More here: Google, Microsoft and LinkedIn Join Clearspring to Define Open Web Content Sharing

Online ad network Tribal Fusion announced early this month that they've opened a new sales office in Spain. Spain is a top 5 European display ad market with heavy broadband penetration. More: Tribal Fusion Opens New Sales Office in Spain

ContextWeb, operator of the ADSDAQ Ad Exchange, has announced a bunch of new interoperability initiatives for ad networks and publishers. Here they are: PubVantage And The PerformancePrice Create New Paradigm For Transparently Connecting Publishers With Ad Networks

Glam Media has launched a new branded display ad serving platform, in partnership with AdMeld, Bluekai, comScore, Dynamic Logic, Eyeblaster, Pictela, Pointroll, Quantcast and SymphonyIRI Group. Announcement:

Mobile advertising provider Jumptap says it's adding video to its mobile advertising lineup: JUMPTAP ADDS VIDEO TO LEADING INDEPENDENT MOBILE AD NETWORK

Lotame partnered earlier this month with XA.net on audience segmenting and targeting for advertisers and agencies: Lotame and XA.net Partner to Offer Audience Segments and Targeting Capabilities to Advertisers and Agencies

Traffic Marketplace has expanded its tmpSocial platform through the acquisition of social media company Social Suitcase. More info here: Social Media Unit Acquires Social Suitcase; Expands Offerings to Advertisers

LinkedIn says it hit 4 million UK members earlier this month.

Online display ad verification provider Adometry has joined the Undertone Verification Included program, Undertone says. Here's the announcement: Adometry Joins Undertone Networks' Verification Included Program

Mobile advertising technology firm Velti has announced a mobile developer program and launched various SDKs for Android, iPhone and various others. More info here: Velti’s mobile developer program

Yahoo has some insights into how well or badly parents handle children's internet security. The general result seems to be “could do better”. Here's the rundown: Yahoo! Gives Parents a B+ for Taking Action to Protect Children Online

Adify finds some gains in ad pricing for Q1 2010 on a category-by-category basis, as well as a few eCPM losses. Biggest winners are real estate, health and lifestyle segments. Summary here: Adify: Five Of 11 Ad Categories Up Big In Q1

June 15, 2010 -- Here's a look at the latest trends in internet advertising, internet security, social media and mobile internet for June 15, 2010:

A Ground Truth study finds that mobile internet usage peaks quite late in the day, possibly defying some expectations. Here's the study: Mobile Internet Usage Builds Throughout the Day

Keynote has announced a "mobile interactive testing environment" beta program; a suite of tools to "automate testing and verification of mobile content across thousands of mobile device profiles". More info here: Keynote Announces Beta Program for MITE 2.0 (Mobile Interactive Testing Environment)

Sophos has an interesting article on clickjacking on Facebook. Nasty stuff, and surprising that Facebook's technology allows this kind of thing. Here's the link: Facebook users clickjacked by the 101 Hottest Women in the World

Email marketing firm Epsilon reports increasing email open rates year-to-year for Q1 2010. Here's the data:

Facebook has partnered with the PTA on educating kids, parents and teachers on Internet safety. Sounds like a good idea, and about time. More info: National PTA and Facebook Announce Partnership

SIGNiX and IDology have teamed up on digital signatures, identity proof, and digital signage authentication. Rundown: SIGNiX and IDology Partner to Provide Verifiable Proof of Identity, Intent and Integrity within Digital Signatures

The IAB announced the judges panel for the 2010 IAB MIXX awards, scheduled for September. They've also expanded the awards categories to reflect changes in the way internet marketing is being conducted. Here's the full info: Leaders From Across Interactive Industry Assemble to Judge IAB MIXX Awards 2010

The MMA has published a whitepaper looking into the possibilities offered by oversize ad units within the mobile marketing arena. Here's the link: New MMA Whitepaper Explores Opportunities in Oversize Ad Units

Skype announced its availability on Sony Ericsson and Symbian smartphones. Oh, happy day! Link: Skype now available for Sony Ericsson Symbian smartphones

Apple has announced the iPhone 4. Neat new features includes video calling, a nifty high-resolution display, a better camera, and a bunch of other cool stuff. Uh-oh. I've still got another 18 months to pay off my 3GS. Here's the release: Apple Presents iPhone 4

While we're on Apple, they've also announced a new Mac mini. Sounds nice. Here's the specs: Apple Unveils All New Mac mini

Digital Element takes a look at geolocation in etailing. Expectations point to a rise in 2010 sales. More info: As Consumers' Wallets Open Up, Retailers Reach Out To Shoppers on a More Personal Level

Audience Science has announced the results of a "Audience Targeting State of the Industry Survey". Seems audience targeting is increasingly a cornerstone of online advertising. Here's the survey summary: http://www.audiencescience.com/press_room/press_releases/2010/20100609.asp

ChaCha is expanding westward: ChaCha Makes Three Major Sales Hires On West Coast

AdMeld and Peer39 are partnering on semantic targeting and yield optimization. Here's the announcement: AdMeld and Peer39 Partner to Maximize Performance Through Semantic Targeting

Amazon Web Services has boosted its large-scale data transfer capabilities. More info: Amazon Web Services Announces General Availability of AWS Import/Export for Amazon S3

Pew looks at the impact of smartphones on the workplace; an increasing trend away from the desktop toward remote servers and cloud computing. Full rundown: Smartphones expected to drive most work from the desktop to 'the cloud'

The UK-based Association of Online Publishers (AOP) has released the winners of its Digital Publishing Awards. Incisive Media grabbed Best Digital Publisher. Full list: AOP Digital Publishing Awards 2010 Winners

Eyeblaster is rebranding as MediaMind. Shame. Eyeblaster is a much better name. Here's a link: Eyeblaster to Rebrand Officially as MediaMind

Akamai offers a new study showing - surprise - that site performance is important for travel consumers. Study findings: New Study Reveals the Impact of Travel Site Performance on Consumers

MOUNTAIN VIEW, CA, May 26, 2010 -- Symantec Corp. (Nasdaq: SYMC) today announced the publication of its May 2010 MessageLabs Intelligence Report. Analysis reveals that nine out of ten spam emails now contain a URL link in the message. In May, five percent of all domains found in spam URLs belonged to genuine web sites. Of the most frequently used domain names contained in spam URLS, the top four belong to well-known web sites used for social networking, blogging, file sharing and host other forms of user-generated content.

“Domains belonging to well-known web sites tend to be recycled and used continuously compared with ‘disposable’ domains which are used for a short period of time and never seen again,” said MessageLabs Intelligence Senior Analyst, Paul Wood. “Perhaps this is because there is some work involved in acquiring them: the legitimate domains require CAPTCHAs to be solved to create the large numbers of accounts that are then used by spammers.”

While Rustock is the botnet that uses the greatest number of disposable domains, Storm, which has recently returned to the spamming scene, is the only botnet that uses genuine domains in greater number than disposable domains. Sixty-five percent of spam from the Storm botnet uses a legitimate domain, many of which are for URL shortening services. Disposable domains are often used quickly after being first registered; and on average, 50 percent are used within nine days, before spammers switch to newer domains.

Also in May, MessageLabs Intelligence analyzed the growth of spam and botnets in some of the countries along the eastern coast of Africa, namely those which received greater broadband connectivity in July 2009. The proportion of global spam that comes from Africa overall has increased to 3 percent of global spam in May 2010 from just under two percent in April 2009, reflecting an extra 1.2 billion spam emails being sent from Africa daily compared to one year ago.

While historically countries not in the eastern portion of the continent have sent the majority of spam from Africa, this output has shifted east over the past year. The proportion of spam coming from the rest of Africa has decreased from 86 percent to 80 percent while that coming from countries located in the eastern region has increased from 13 percent to 19 percent. This rise originated most notably from Kenya, Rwanda and Uganda where spam output has increased to 7.2, 6.3 and 5.7 times respectively the amount that was being sent one year ago.

“Historically, broadband adoption has been a tipping point for spammers to acquire more bots,” Wood said. “The new undersea fiber optic cable along the east coast of Africa has enabled rapid growth in the number of users obtaining high speed connections to the internet creating a great opportunity for attackers to infect new machines and create new bots.”

Finally in May, MessageLabs Intelligence intercepted a malware attack featuring the theme of the soccer World Cup competition due to begin in June 2010. Composed in Portuguese and featuring the branding of one of the event sponsors, the email was sent from an IP address in Macau, China.

“Once downloaded and activated, the malware produces files that generate pop-up messages and in the background collects information on what other machines are on the same network enabling the attacker further access to the compromised computer,” Wood said.

Other report highlights:

Spam: In May 2010, the global ratio of spam in email traffic from new and previously unknown bad sources was 90 percent (1 in 1.11 emails), an increase of 0.3 percentage points since April.

Viruses: The global ratio of email-borne viruses in email traffic from new and previously unknown bad sources was one in 211.6 emails (0.473 percent) in May, an increase of 0.18 percentage points since April. In May 22.6 percent of email-borne malware contained links to malicious websites, a decrease of 6.3 percentage points since April.

Endpoint Threats: MessageLabs Intelligence can now analyze additional threats against endpoint devices such as laptops, PCs and servers and the trends surrounding them following the launch of our new Hosted Endpoint Protection service. Malware may penetrate an organization in many ways, including drive-by attacks from compromised websites, Trojan horses and worms that spread by copying themselves to removable drives. For example, “AutoRun” is a feature of Windows that allows an executable to be run when a removable drive is connected to a computer. The most frequently blocked malware for the last month was the Sality.AE virus, which spreads by infecting executable files and attempts to download potentially malicious files from the Internet.

Phishing: In May, phishing activity was 1 in 237.1 emails (0.42 percent) an increase of 0.2 percentage points since April. When judged as a proportion of all email-borne threats such as viruses and Trojans, the proportion of phishing emails had increased by 10.3 percentage points to 80.6 percent of all email-borne malware and phishing threats combined.

Web security: Analysis of web security activity shows that 12.4 percent of all web-based malware intercepted was new in May, an increase of 1.5 percentage points since April. MessageLabs Intelligence also identified an average of 1,770 new websites per day harboring malware and other potentially unwanted programs such as spyware and adware, an increase of 5.6 percent since April.

Geographical Trends:

* Spam levels in Hungary rose to 95.4 percent in May positioning it as the most spammed country.
* In the US, 90.5 percent of email was spam and 89.4 percent in Canada. Spam levels in the UK were 89.6 percent.
* In the Netherlands, spam accounted for 91.1 percent of email traffic, while spam levels reached 89.5 percent in Australia and 91.8 percent in Germany.
* Spam levels in Hong Kong reached 91.5 percent and spam levels in Japan were at 87.7 percent.
* Virus activity in Taiwan was 1 in 59.8 emails, keeping it as the most targeted for email-borne malware in May.
* Virus levels for the US were 1 in 339.7 and 1 in 230.9 for Canada. In Germany, virus levels were 1 in 160.9, 1 in 610.5 for the Netherlands, 1 in 343.2 for Australia, 1 in 203.4 for Hong Kong, 1 in 218.2 for Japan and 1 in 464.7 for Singapore.
* UK remained the most active country for phishing attacks in May with 1 in 121.8 emails.

Vertical Trends:

* In May, the most spammed industry sector with a spam rate of 95.1 percent remained the Engineering sector.
* Spam levels for the Education sector were 91.0 percent, 90.8 percent for the Chemical & Pharmaceutical sector, 90.7 percent for IT Services, 90.7 percent for Retail, 89.2 percent for Public Sector and 88.5 percent for Finance.
* In May, the Public Sector remained the most targeted industry for malware with 1 in 74.2 emails being blocked as malicious.
* Virus levels for the Chemical & Pharmaceutical sector were 1 in 262.7, 1 in 187.5 for the IT Services sector, 1 in 347.2 for Retail, 1 in 109.2 for Education and 1 in 272.9 for Finance.

The May 2010 MessageLabs Intelligence Report provides greater detail on all of the trends and figures noted above, as well as more detailed geographical and vertical trends.

Symantec’s MessageLabs Intelligence is a respected source of data and analysis for messaging security issues, trends and statistics. MessageLabs Intelligence provides a range of information on global security threats based on live data feeds from our control towers around the world scanning billions of messages each week.

Source: Symantec

As IT network attacks grow more sophisticated, many businesses still struggle with preventable threats; almost all IT pros say their companies could do more to protect themselves

VERNON HILLS, IL, June 1, 2010 -- CDW LLC, a leading provider of technology products and services to business, government and education, today announced the results of its IT Threat Prevention Straw Poll, based on a survey of 200 information technology (IT) security managers and decision makers at medium and large businesses across the United States. The survey investigated their impressions of IT security threats and the measures businesses are taking to prevent or mitigate them. Among all current IT threats, 37 percent of business IT security managers believe that data loss from internal threats, negligence and/or accidents (e.g., loss of devices) will be their next major security issue. In second place, 24 percent of respondents view evolved forms of current threats (e.g., breaches, viruses or worms) as their biggest threat, followed by malicious attacks or targeted intrusions (18 percent), and autonomous or untargeted robotic networks (botnets) (14 percent).

"The survey confirms that IT management loses the most sleep over human error or malice," said Doug Eckrote, CDW's senior vice president, strategic solutions and services. "Yet, it is troubling to see so many organizations still struggling with preventable threats such as viruses and worms, when the stakes are so much higher from the risks that newer threats pose."

Regardless of which threat worries them most, only 17 percent of participants say that nothing at all would convince their companies to invest in higher levels of threat prevention, and 18 percent say that only a significant breach of their systems would compel an escalation in security investment. However, showing optimism that their executive management understands the business risks, 39 percent of respondents believe that a specific assessment pointing out vulnerabilities in their current IT security systems would lead to an increased investment in network protection.

The survey found that businesses concerned primarily about evolved forms of current, preventable threats tend to be smaller than those concerned with other threats and have less support or understanding of IT security risks among their executive management. Nearly half (41 percent) of the "evolved threats" group are businesses with less than 100 network user seats, compared to just 20 percent of those focused on other threats. Only 57 percent of the "evolved threats" group agrees that their executive management team understands the risks of IT security breaches, versus 72 percent of all other participants.

"It's critical for businesses to secure themselves with the effective, readily available shields against ordinary threats, to free up time and resources for more proactive action against data loss and the rising threats of botnets and malicious, targeted attacks," CDW's Eckrote said.

"IT security issues have business implications well beyond the IT network itself, as they can touch a company's customers or cost a company significant loss of business advantage," Eckrote continued. "The most important strategy is to understand exactly what assets are at stake within your own system and the value that they represent, so that you can match the protection to the value. With the typical IT department working at overload on most days, doing a comprehensive, specific assessment can be a challenge, but a good partner or ally may be able to help you over that mountain."

The full IT Threat Prevention Straw Poll report also includes data related to the three threat prevention strategies that businesses are deploying – best-of-breed, unified threat management (UTM) and single-vendor dominant architecture – and breakdowns of the reasoning cited by companies of different sizes for choosing their strategies.

Source: CDW

New Solid State Drives Ideal for Notebooks, Netbooks, Tablet Computers and Other Thin and Lightweight Computing Devices

Taipei, Taiwan (Computex), June 1, 2010 -- SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today introduced its latest solid state drive (SSD) products. The SanDisk® SSD G4 serves as a drop-in replacement for hard disk drives (HDD) in notebooks; while the SanDisk® SSD P4, the successor to the widely used pSSD modular drive, enables designers to offer even thinner netbook and tablet computers.

SanDisk SSD G4 Flash Memory Card

The new drives offer a unique balance of performance, high-capacity storage and long-term reliability. SanDisk SSD P4 and SanDisk SSD G4 offer up to 128 gigabytes (GB)1 and 256GB of storage respectively, double the capacities of the company's previous SSD offerings. The drives are available in various compact form factors, which SanDisk can customize according to manufacturers' specification, offering greater freedom and flexibility in how OEMs design their products. The SSDs use SanDisk's advanced 32-nanometer (nm) multi-level cell (MLC) process technology, which enables cost-competitive high-capacity storage with a tiny footprint.

Highlights:
• 100% Capacity Increase Lets OEMs Provide Customers With More Storage
• Speed Boost Improves Boot Times and System Responsiveness
• Available in Variety of Form Factors to Meet Manufacturers' Stringent Requirements

"We designed our new SSDs with long-term consumer usage in mind," said Doron Myersdorf, senior director, SSD marketing, SanDisk. "Our drives offer faster boot times and improved system responsiveness while maintaining our uncompromising reliability standards. In addition, the drives utilize our Adaptive Flash Management (AFM) technology, which enables them to bridge the gap between demanding market requirements and increasingly challenging raw NAND flash characteristics."

SanDisk SSD G4 Balances Fast Performance, Storage and Long-term Endurance

• Capacity and Performance: Ranging from 64GB to 256GB with sequential read/write speeds of up to 220 and 160MB/sec3. The drive's combination of high capacities and performance delivers the fast boot times, enhanced system responsiveness and space needed to easily handle storage-intensive data such as videos, photos, music and games.

• Endurance: SanDisk SSD G4 offers Long-term Data Endurance (LDE) of 160 terabytes written (TBW) for a 256GB drive, sufficient for over 10 years of PC usage4, well beyond a typical user's length of ownership of a computer.

• Page-based Algorithm: To accelerate performance and extend the drive's endurance, the SSD G4 uses ExtremeFFS, a page-based algorithm that significantly increases random write speeds and efficiency2. This AFM implementation for SSD G4 enables the drive's unique balance between fast performance and long-term endurance.

• Flexible Form Factors: SanDisk offers customized form factors to meet stringent OEM requirements, enabling thin and lightweight laptop designs that cannot be achieved using a standard HDD.

"Enhanced user experience and long-term reliability are two qualities of SSDs that directly impact the end-user and ultimately represent what consumers care about," said Jeff Janukowicz, research manager, solid state drives, IDC. "Solid state drives like the SanDisk SSD G4 that optimize around actual usage scenarios and device endurance, as opposed to sufficing solely on device level metrics, should provide a better indication of real world performance."

SanDisk SSD P4 Enables the Emerging Tablet and Handheld Computing Market

• Large Capacity, Tiny Footprint: With capacities ranging from 8GB to 128GB, the drive lets OEMs equip small devices with big storage where a bulky HDD is not an option. The drive is available in various form factors that include a new ultra-small variant of the mSATA module, mSATA mini, with dimensions of 26.80 x 30.00 x 3.4 mm. This is SanDisk's tiniest SATA module form factor.

• Performance: SanDisk AFM implementation for SanDisk SSD P4 uses nCacheTM acceleration technology, a large non-volatile write cache technology that boosts burst random write performance to shorten boot times, help prevent "stalling" and "hiccups," and increase system responsiveness. The SanDisk SSD P4 offers burst random 4KB performance of up to 600 IOPS.

• Multiple Applications: SanDisk SSD P4 is ideal for use in small devices such as netbooks, smartbooks, tablet computers and ultra-thin notebooks, in addition to POS terminals, Set Top Boxes (STBs), printers and other devices that use embedded flash.

Pricing and Availability

The SanDisk SSD G4 and SanDisk SSD P4 are currently being evaluated by top tier OEMs. High-volume production of the drives is expected in the Q3 2010 timeframe with product available to OEMs at that time; pricing will depend on the quantity ordered.

SSD Advantage

Unlike conventional HDDs, SSDs have no moving parts, improving durability which helps prevent data loss resulting from drive failure. In addition, SSD-equipped computers run cooler and more quietly, consume less power and deliver faster performance than those using HDDs.

Fast Boot Demonstration at Computex Booth #N0108

Insyde Software is working with SanDisk and Microsoft Corp. to address the growing demand from consumers and PC makers to reduce boot times and operating system load times. At the SanDisk booth #N0108, Computex attendees can witness a demonstration of a notebook PC using SanDisk G3 SSD power-on to Windows Desktop in less than 15 seconds.

Notes:
11 gigabyte (GB) = 1 billion bytes. 1 terabyte = 1 trillion bytes.
2ExtremeFFS is a SanDisk page-based flash management algorithm, optimized for popular operating systems, has the potential to greatly increase SSD random write speeds and efficiency thus accelerating the performance and extending the endurance of SSDs inside PCs.
3Based on SanDisk internal testing of sequential read and write speeds; performance may be lower depending upon host device. 1 megabyte (MB) = 1 million bytes.
4Based on 256GB SanDisk SSD G4; Approximations based on LDE (Long-term Data Endurance) - an industry metric, introduced by SanDisk, that quantifies how much data can be written to a SSD in its lifespan expressed in terabytes written (TBW). Data is written using typical PC transfer size, written at a constant rate over the life of the SSD, and data is retained for at least 1 year upon LDE exhaustion. Based on SanDisk internal measurements, a typical client PC user writes 4GB/day.

Source: SanDisk Corporation

Addition of Object Storage Extends NetApp's Leadership in Unified Storage

Sunnyvale, CA, June 1, 2010 -- NetApp (NASDAQ: NTAP) today announced the availability of NetApp® StorageGRID®, a solution designed to manage petabyte-scale globally distributed repositories of images, video, and records for enterprises and service providers.

StorageGRID, which is a result of NetApp's completed acquisition of Bycast Inc. on May 14, 2010, extends NetApp's leadership position in unified storage by adding an object storage offering. Object storage is a new and emerging approach to storing and accessing unstructured data that can simplify the task of large-scale object storage while improving the ability to quickly search and locate data objects globally.

"StorageGRID is certainly strategic for NetApp with a solid entry in object-based, scalable, policy-based storage management," said Terri McClure, senior analyst, ESG. "It is complementary to the existing NetApp storage portfolio since it sits as an application above the storage systems and virtualizes the storage environment. The massive amounts of information that users are now, or will be in coming years, struggling to manage requires a new storage paradigm. NetApp now has the strong foundational technology it needs to continue its cloud storage infrastructure push."

With more than 250 StorageGRID customers worldwide, NetApp expands its position in key markets such as healthcare, digital media, Web 2.0, and cloud services providers. NetApp StorageGRID helps deliver boundless scalability, intelligent data management, and secure content retention, as well as always-on global data availability for enterprises and service providers that need to manage petabyte-scale globally distributed repositories of data.

* Boundless scalability. Customers can implement a new data management approach to help eliminate the constraints of their traditional storage and deliver a global, holistic repository.
* Intelligent data management and retention. StorageGRID provides customers with a global policy engine with built-in security that manages how data is stored, placed, protected, and retrieved.
* Global always-on data availability. Customers can achieve fast, reliable data availability anytime, anywhere, and nonstop operation from single data centers to multi data center deployments with many edge sites across the globe.

"Iron Mountain is pleased to see NetApp offering a new approach to storing, accessing, and intelligently managing files and application content," said Todd Koopersmith, vice president of Corporate Development for Iron Mountain, a provider of information management services and solutions for archiving, e-discovery, compliance and data protection. "Iron Mountain and NetApp together are delivering solutions that address the specific needs of customers in the healthcare, digital media, and cloud services markets to quickly respond to their changing business requirements and achieve greater operational efficiencies."

Availability and Pricing
NetApp StorageGRID is available immediately in North America. Customer pricing is available directly from NetApp sales.

Source: NetApp

Breakthrough Technology, Game-Changing Performance, and Mass Market Prices Brings a New Era in Electronic Publishing

Taipei, Taiwan (Computex), June 1, 2010 -- Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, and Hanwang, the leading eReader solution provider in China, today unveiled a new generation of eReaders aimed at higher performance, greater versatility and true mass market pricing. Featuring the Marvell® ARMADA™ 166E—the first System-on-a-Chip (SoC) with an integrated e-Paper Display (EPD) controller—Hanwang's new generation of devices offers better performance, more functionality and lower price points than any eReaders on the market today.

Hanwang eReader

"Marvell's goal is to deliver superior eReader technology and a better consumer experience at mass market prices," said Weili Dai, Marvell's Co-founder and Vice President and General Manager of Marvell Semiconductor's Consumer and Computing Business Unit. "Marvell's complete portfolio of high performance, low power semiconductor solutions promise a new era of connected mobile devices featuring always-on, live content, new consumer experiences and services, superior battery life, and greater overall value—all of which is critical to drive global adoption in emerging markets and within new vertical applications—such as publishing."

Central to this eReader platform is the ARMADA 166E, the industry's first fully-integrated EPD controller with a processor utilizing the ARM instruction set. The combination delivers best-in-class user experiences and support for the latest Android, Linux, and WinCE operating systems, allowing users to experience ultra-fast system performance and quick renderings of high-resolution PDF or ePub documents. Such performance is provided in conjunction with new features that conserve power consumption, including a unique hibernation or zero power mode that enables users to enjoy more than 8,000 pages of content with a single battery charge. Advanced features of the EPD controller include automatic partial updates, per-pixel processing, and parallel updates for smooth, enjoyable visual experiences.

Hanwang is China's largest eReader maker and according to industry analysts Display Search, China is expected to become the world's largest eReader market sometime before 2015.

"Marvell's differentiated solution empowers Hanwang to give consumers—in China and around the world—a new generation of eReaders with mass market appeal—better performance at a better price," says Mr. YingJian Liu, Hanwang chairman and CEO. "Marvell's leading technology aligns perfectly with Hanwang's plan to deliver affordable eReaders to a worldwide market eager for better value."

The first models of Hanwang's next generation eReaders will be available from Hanwang in calendar 3Q2010. The ultra thin and portable devices will be introduced at Computex in the Hanwang booth: Nangang, N210.

Source: Hanwang & Marvell

Taipei, Taiwan (COMPUTEX) June 1, 2010 -- At Computex today, Intel Corporation (NASDAQ: INTC) unveiled new products and features based on its low-power Intel® Atom™ processor family, including plans to further differentiate the popular netbook category and expand into several new market segments beyond its growing PC, laptop and server businesses.

In the past 45 days, Intel and its Intel® Atom™ processor has entered a variety of markets beyond the more than 50 million Intel-based netbooks sold in the past 2 years. Intel announced a processor and MeeGo* software win with Chinese carmaker HawTai Automobile for a future in-vehicle-infotainment platform; a greater than 50-times lower platform idle power reduction with Intel's next generation Intel® Atom™ processor platform for handheld devices including smartphones; and a collaboration with Google*, Sony* and Logitech* to deliver a new Smart TVs experience powered by Intel Atom™ processors and running Android*-based Google TV*.

System Architect Naga Gurumoorthy on the Upcoming Mobile Dual-core Intel® Atom™ Processor

Intel recently unveiled the future Intel® Atom™ processor-based System on Chip (SoC), codenamed "Tunnel Creek" that, for the first time, will allow other companies to connect their own custom silicon to Intel's SoC product. The Intel® Atom™ processor also powers the Intel® Reader, and the company has received more than 3,000 non-PC design inquiries – most new-to-Intel potential customers – ranging from fish finders to golf carts.

HIGHLIGHTS:
* Intel highlighted new product plans for Intel® Atom™ processor family: "Pine Trail" mobile dual-core and "Oak Trail" processors optimized for tablets and sleek netbook form factors.
* Disclosed razor-thin "Canoe Lake" innovation platform – a futuristic dual-core netbook measuring in at 14 millimeters – the world's thinnest netbook.
* Demonstrated cross-device experiences based on Intel's unique 'port of choice' software strategy including Windows*, MeeGo* and Google operating systems.
* Outlined expansion: Future System on a Chip (SoC) Intel® Atom™ processors scale to deliver PC-like computing platforms for cars, smartphones, handhelds, TVs, tablets, on a choice of software.

During his keynote, David (Dadi) Perlmutter, executive vice president and co-general manager, Intel Architecture Group, touched on these and other Intel efforts, which included showing off the world's thinnest netbook running on the upcoming mobile dual-core, codenamed "Pine Trail." At just 14mm, the razor-thin codenamed "Canoe Lake" innovation platform runs cooler and is 50 percent thinner than any other netbook consumers can find on the market today. In addition, Perlmutter showed a range of other Intel® Atom™ processor-based devices spanning energy efficient blade servers, retailing systems, presentation projectors and multiple tablets.

"Intel believes the strength of the Intel® Atom™ franchise can help consumers realize the true potential for a common experience to enable the compute continuum," said Perlmutter. "With platforms ranging from compact and portable netbooks, to Smart TV experiences and innovative tablets designs, Intel® architecture is driving innovative products based on a unique 'port of choice' software strategy."

Keynote Highlights
Citing a million PCs sold a day1, Perlmutter also highlighted the momentum around the all new 2010 Intel® Core™ processor family, including Intel® Wireless Display and an overview of next-generation Intel® Core™ processors using the Intel microarchitecture codenamed "Sandy Bridge," targeted to be in production late 2010.

Renee James, senior vice president and general manager of the Software and Services Group at Intel, joined Perlmutter onstage to discuss how software – and software choice – will help drive Intel's vision for the Intel® Atom™ processor and a cross-device experience. This provides consumers consistency and accessibility to their content on a choice of computers and PC-like devices. James also announced that Asus will be the first OEM to ship a pre-installed, customized Intel AppUp™ client called "asus app store" on netbooks this fall, beginning with Windows and following with MeeGo*-based systems.

Acer CEO Gianfranco Lanci discussed with Perlmutter how future Intel® Atom™ processor-based netbooks and tablets from Acer, running the MeeGo* software platform, will foster an open ecosystem of innovation.

"Acer will be ready with MeeGo-based mobile devices," said Lanci. "MeeGo's open software platform will present our customers with another choice of a friendly, easy-to-use operating system. We are pleased to collaborate with Intel in our continuous drive to provide effortless technologies that empower people at work, home - anytime, anywhere."

New Intel® Atom™ Processors on Tap
In production now and on shelves before the winter holiday season, mobile dual-core Intel® Atom™ processors will deliver a noticeably snappier, more responsive consumer experience in the same compact form factors, and with the same great battery life. Intel® Atom™ processors N455 and N475 with DDR3 support for netbooks are available today and D525 and D425 for entry-level desktop PCs are expected to be available on June 21. Available to customers in early 2011, is our upcoming SoC Intel® Atom™ processor–based platform, codenamed "Oak Trail", optimized for sleek tablet and netbook designs, delivering up to a 50 percent reduction in average power consumption with full HD-video playback and targeting software choice including MeeGo*, Windows* 7 and Google operating systems.

1 - TAM projection, 369Mu, per MS&F Feb 26th forecast

Source: Intel

NVIDIA, Leading PC Manufacturers Let You Enjoy 3D Games, Photos, Videos and Movies in the Comfort of Your Home

TAIPEI, TAIWAN (COMPUTEX 2010), June 1, 2010 -- 3D is hot. With recent movie box office bonanzas such as Avatar, Alice in Wonderland, and Clash of the Titans, it’s clear that consumers are embracing the new immersive experience that 3D movies have to offer. With the proliferation of 3D content, ranging from videos, to photos, to interactive gaming, consumers are left with the tricky proposition of how to bring that 3D experience home. There may be some who are interested in the experience that a 3D television might bring, but another more intriguing and ultimately more flexible solution, is a new category of PC called the “3D PC”, which is being debuted at Computex this week by NVIDIA (NASDAQ: NVDA) and an ecosystem of 3D partners, including Alienware, Asus, Dell, Microsoft, Toshiba and others.

NVIDIA 3D PC Platform: NVIDIA is helping to lead the charge for the 3D PC revolution! With a 3D PC you can do it all in 3D -- games, videos, photos, Blu-ray 3D, and Web streaming. Life just got a whole lot more interesting!

By definition, a 3D PC is a desktop or notebook PC that meets the following minimum requirements:
* Includes a pair of 3D active-shutter glasses (like the 3D Vision kit from NVIDIA), the only solution to provide full resolution 3D to each eye.
* A 120Hz 3D-capable display in the form of a desktop LCD monitor, a 3D projector, a 3D TV, or a notebook PC with an integrated 3D-capable LCD.
* A discrete graphics processor (like a GeForce® GPU from NVIDIA) that is capable of delivering high definition imagery to the 3D display

So what does this mean for the consumer?

Well, we are at the beginning of a 3D entertainment revolution with 3D being introduced in numerous forms of visual entertainment. From Hollywood movies, to live 3D sporting broadcasts, to games, and photos, the content is already here for consumers to enjoy today. And a 3D PC is the easiest way for consumers to enjoy rich 3D experiences in the home.

To help consumers make the right decision when evaluating a new PC purchase, many OEM and system builder Web sites will now feature a new category called “3D PC”, from which consumers can select the right platform for the right budget. For consumers wishing to upgrade their existing PC, worldwide e-tailers and retailers will now feature branded 3D PC components, so consumers will know they are suitable for building a PC capable of running 3D content.

So what exactly can you do with a 3D PC?

You can play games. NVIDIA for example, has been working closely with game developers and today there are more than 425 PC games that work beautifully with NVIDIA 3D Vision technology, the industry’s only complete, consumer 3D PC solution.

You can view and edit 3D photos. Camera manufacturers such as Fujifilm and Sony are bringing 3D digital consumer cameras to market so you can take and view 3D photos on the new 3D PC.

You can view the Web in 3D. NVIDIA has been working with Adobe and Microsoft to enable live streaming of 3D video, which looks fantastic. Sites like YouTube already have over 1,000 3D videos available for streaming and these libraries will only continue to grow. In addition, the recent Masters golf tournament, which was the first major sporting event to stream live 3D over the Internet, shows the immense potential for this new way of consuming 3D content.

You can watch Blu-ray 3D movies. Working with partners like CyberLink, who produce the world’s leading software players for the PC, consumers can watch the latest Hollywood 3D blockbusters, in the privacy of their own home—accelerated by the GPU, and without the sticky floors.

Kicking off at Computex this week, many major 3D PC partners are showcasing their new 3D desktops, notebooks, all-in-one PCs, displays, and the latest 3D content, including games, movies, and photos. NVIDIA is leading the way with its 3D Experience Center housed in a 1400 square meter tent. Inside will be the largest collection of 3D PC technologies ever seen.

Additional Quotes/Comments:
“ASUS has a strong track record of pioneering new categories of PCs, as we did with the netbook,” said Jerry Shen, CEO of ASUS. “Now ASUS is very bullish on developing the 3D PC category by shipping notebooks, desktops and an all-in-one PC equipped with NVIDIA 3D Vision. We believe that all entertainment-based PCs will become 3D capable within a few years.”

“People wondering where the cool 3D content is, need to look no further than a 3D PC,” said Hidehito Murato, Chief Marketing Executive at Toshiba. “We embrace the advent of 3D Vision-based notebooks which allows users to go 3D ‘on the go’. This is by far, one of the most captivating technologies ever introduced on the PC and has uses for practically every type of digital entertainment. The era of 3D is upon us!”

“The 3D PC will accelerate the development of stereoscopic 3D as it brings a wealth of 3D content—games, movies, photos and the internet—into the 3D ecosystem,” said Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic Corporation of North America. “Now with the HDMI 1.4 standard, 3D PC content can be easily enjoyed on large-screen plasma Full HD 3D TVs, whose fast refresh rates and deep black levels make for a more immersive and magical gaming experience.”

NVIDIA 3D PC System Builder Partners:
CyberPower
Digital Storm
Maingear
Polywell
Puget
V3

Source: NVIDIA

RealVideo is one of the most popular consumer formats in China

TAIPEI, TAIWAN (COMPUTEX), June 2, 2010 -- RealNetworks®, Inc. (RNWK), the digital entertainment services company, today announced that RealVideo has been shipped on more than 600 million mobile and consumer electronic devices worldwide. RealVideo (RMVB) delivers higher quality videos to consumer devices by compressing the file size, which is essential for connected devices. Strong consumer demand makes RealVideo a requirement for consumer electronic products such as mobile phones, televisions, personal media players, mediaboxes, set-top boxes, DVD/HD players, smartbooks, netbooks, and tablets.

RealVideo is supported across most leading platforms and operating systems. Companies that have shipped products with RealVideo (including CE products and chipsets) include Lenovo, Motorola, Nokia, Phillips, Samsung, LG, Sony Ericsson Nokia, Oppo, Aigo, Haier, Hisense, Konka, ChangHong, TCL Corporation, Qualcomm, Freescale Semiconductor, Zoran, Sigma Designs, Mstar, Realtek, MediaTek, Amlogic and Rockchip.

The availability of chipsets supporting RealVideo makes it easier for OEMs to create a variety of consumer electronics devices that provide great video experiences, including: high definition video, optimized video decoding for digital TV, and better battery life for smartphones and other portable devices.
Quotes from RealVideo licensees:

Oppo
"The majority of internet content being consumed in China today is in the RealVideo format and our customers expect their mobile devices to also support RealVideo," said Zeng Yuan Qing, vice president at Oppo. "At Oppo we support RealVideo in our mobile phones and our other digital products."

Qualcomm
"Qualcomm was among the first companies to support RealVideo playback, and the technology continues to be an important part of being able to offer a complete multimedia solution to our customers serving the Chinese wireless market – and other markets worldwide," said Rob Chandhok, senior vice president of software strategy for Qualcomm CDMA Technologies.

Freescale Semiconductor
(Freescale Semiconductor has implemented RealVideo on their i.MX51x product family used in smartphones, tablets, and automotive infotainment systems.)
"We have seen a tremendous increase in the availability of HD and near-HD content in RealVideo throughout China," said Sri Subramanian, senior product manager for Freescale's Multimedia Applications Division. "We are one of the first major SoC providers to offer 720p high definition support for RealVideo, and continue to enable high definition devices for the Asian market."

Zoran Corporation
"There is a growing market for connected multimedia systems in China where consumers expect their connected devices to support all the latest popular formats. Zoran is including high definition 1080p optimized RealVideo in its SupraHD® and SupraXD® multimedia processor products used in DTV, DVD Multimedia Box and Blu-Ray applications to meet these consumer demands," said Anthony Simon, vice president, multimedia systems products, at Zoran Corporation.

Sigma Designs
(Sigma Designs has just released an optimized RealVideo port for their SMP8650 series of products used in IP set-top boxes and media players for the Asia market.)
"As demonstrated with this new solution, we remain committed to being a leader in innovation as well as the supporting the wide range of standards that are valuable to our customers, such as RealAudio and RealVideo," said Ken Lowe, vice president of strategic marketing at Sigma Designs.

Rockchip
"We are glad that we can cooperate with RealNetworks for market leading solutions for mobile phones, MIDs, and multimedia devices and promote the very popular RealVideo 720p format in China," said Li Min, CEO of Rockchip.

Source: RealNetworks

Latest initiative targets High-Performance Computing, empowering customers to balance server workloads using both SUSE Linux Enterprise Server and Windows HPC Server for greater IT efficiency

WALTHAM, Mass., June 1, 2010 -- High-performance computing (HPC) continues to gain in popularity as businesses face increasing pressure to process data faster and with greater precision. Microsoft Corp. (Nasdaq: MSFT) and Novell Inc. (Nasdaq: NOVL), working in concert with third parties, are now making it easier for IT executives to take advantage of the benefits of supercomputing with a technology initiative that helps customers realize greater IT infrastructure efficiency and subsequent cost savings.

Today, Microsoft and Novell reported strong demand for their high-performance computing interoperability solution with 33 shared customers now deploying sophisticated server workload management across SUSE® Linux Enterprise Server and Windows HPC Server.

High-performance computing offers customers the ability to process massive amounts of data and solve computationally intense problems, making it an optimal choice for government entities, universities and large companies. In the past year, Microsoft and Novell have added HPC customer accounts in a wide range of geographies and industries, such as the financial, healthcare, higher education and technology sectors. Examples include Deutsche Bank AG, Honeywell International, Japan Petroleum Exploration Co. Ltd., Texas Instruments, Tianjin Dawning Information Industry Co. Ltd. and the Tokyo Institute of Technology.

South Africa’s Centre for High Performance Computing (CHPC) in Cape Town, the continent’s largest publicly funded HPC facility, is the latest company to adopt cross-platform solutions and enterprise support offerings from Microsoft and Novell.

“The technical collaboration between Microsoft and Novell has enabled us to reduce overall costs while increasing cross-platform manageability. This means we’re able to deliver more consistent quality of service to our customers at the best price possible,” said Dr. Happy Sithole, Ph.D., director of CHPC. “In addition, migrating to the Linux support offered by Novell was a great decision for us. Not only do we get the interoperability advantages of seamless integration between our platforms, but we also have the confidence of knowing we are supported by two world-class vendors.”

Businesses looking for ways to streamline infrastructure management, reduce IT costs and mitigate risk have long realized the value of interoperability as a way to optimize mixed-source IT environments. HPC customers now can gain the critical flexibility they need to simplify systems management through dual-boot and hybrid cluster solutions developed jointly by Microsoft and Novell.

“The ability to deploy and manage a complex high-performance computing infrastructure across multiple platforms has enabled us to streamline our IT operations without having to invest in new hardware, people or skill sets, all while delivering better and faster results for our clients,” said Earl J. Dodd, CEO of Rocky Mountain Supercomputing Centers Inc.

Having the capacity to dynamically switch between the Windows or Linux platforms empowers IT managers to balance server workloads by running specific applications on the platform of their choosing.

“Many customers are realizing the benefits of the Microsoft and Novell® HPC technical solution that streamlines management functions, reduces internal support requirements and enables greater interoperability without having to dedicate time and resources to devise workarounds,” said Joe Wagner, senior vice president and general manager of Global Alliances at Novell. “Through our successful initiatives in the joint Interoperability Lab, we’ve been able to anticipate the mixed-source IT requirements necessary in today’s business environment.”

“Companies around the world are realizing the benefits of our joint interoperable cross-platform technical solutions,” said Ted MacLean, general manager for Strategic Partnerships and Licensing at Microsoft. “The fact that we’re able to address a real need in the HPC market is evidenced by the number of licenses we’ve issued. These solutions, coupled with Novell’s proven technical support programs, make it easier than ever for our customers to have confidence that their existing infrastructure investments will serve them well into the future.”

“For HPC customers considering a dual-platform strategy with Windows HPC Server and a widely used Linux server product, they will come to realize that the interoperability between Microsoft and Novell platforms offers a clear advantage,” said Nie Hua, vice president of Dawning Information Industry. “Not only will you get the unprecedented flexibility of running either server, but you will have confidence in knowing that both operating systems will work seamlessly together in the datacenter. In addition, we save time and money by getting all of our support needs for both platforms from one resource.”

This HPC solution represents another joint technical initiative that delivers value to customers and partners. The partnership continues to broaden its joint technical scope and offering to enhance datacenter optimization for customers all over the globe.

Through the Microsoft and Novell joint Interoperability Lab in Cambridge, Mass., engineers from both companies have been working side by side to create technical solutions that support customers in addressing their unique challenges relative to advancing their technical and business objectives within a mixed-source operational environment.

Sources: Microsoft & Novell, Inc.

WIRED Reader Application Delivered Via New Adobe Digital Publishing Technologies

SAN JOSE, CA, June 1, 2010 -- Adobe Systems Incorporated (Nasdaq:ADBE) has unveiled a new digital viewer technology that enables print publishers to bring stunning digital versions of their magazines to life. This new publishing software was developed with input from Condé Nast’s WIRED magazine, a publication that recently debuted a digital edition for Apple iPad, utilizing the new digital viewer technology. WIRED’s June issue Reader application, now available through the Apple iTunes App Store, is built using Adobe’s digital viewer software.

“Adobe’s work with WIRED has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel and advertising to stand out in the digital realm,” said David Burkett, vice president and general manager, Creative Solutions at Adobe. “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication.”

With engaging, interactive features and a fresh navigational metaphor, the WIRED Reader showcases the capabilities of Adobe’s new digital viewer technology, allowing readers to experience video content, slide-shows, 360 degree images and rotate content in vertical and horizontal modes. Designed by the award-winning print team, the WIRED Reader goes several steps further, taking advantage of the tablet form factor and enabling readers to explore magazine content using touch gestures, including a zoomed-out browse mode, to see the content of the issue at a glance. Readers are able to experience the design fidelity of a print magazine, with the dynamic interactivity of digital media.

The viewer technology also promises a new advertising paradigm. With the WIRED Reader major corporations are already using the new interactive features to deliver high-impact brand campaigns. These advertisements encourage readers to interact with each brand, integrate seamlessly with the content and keep readers within the magazine experience. Adopting this new digital magazine medium, publishers have the opportunity to expand their advertising inventory and by reaching readers in new ways, increase circulation and deliver incremental digital revenue.

“Our partnership with Adobe allowed us to re-imagine and rebuild a print issue into an amazing digital magazine experience on iPad,” said Thomas J. Wallace, editorial director of Condé Nast. “WIRED’s visionary execution of Adobe technology expands the potential of this new medium for all Condé Nast magazines. Our work with Adobe is just beginning. We expect to use this technology to deliver more of our publications over the coming months.”

Created with Adobe® InDesign® CS5 and additional Adobe publishing technologies, the WIRED Reader showcases how Adobe is enabling magazine and other publishers to deliver groundbreaking experiences across tablets, smartphones and other devices. Soon, the company plans to deliver software on Adobe Labs that will help publishers to transform InDesign CS5 layouts into compelling applications like WIRED Reader. Because this digital magazine solution integrates tightly with Adobe Creative Suite® 5, publishers can expect to leverage their existing workflow investments and designer skills.

The WIRED Reader can be downloaded from Apple iTunes App Store and costs US$4.99.

Source: Adobe Systems Incorporated

PlateSpin solutions support both Windows and Linux operating systems

WALTHAM, Mass., June 1, 2010 -- Novell (Nasdaq: NOVL) today announced new versions of three of its PlateSpin® Workload Management products - PlateSpin Migrate, PlateSpin Protect and PlateSpin Forge®. These new versions support both Linux* and Windows*, making them the first virtualization management solutions to offer live migrations of workloads from anywhere to anywhere - physical to virtual, virtual to physical, and physical to physical - regardless of operating system platform. In addition, PlateSpin Forge and PlateSpin Protect now offer the industry's only consolidated disaster recovery solution for both Windows and Linux, including SUSE® Linux Enterprise from Novell.

"Fast-changing virtual server environments demand superior workload management tools that can help IT decision makers plan appropriately, across the broadest range of platforms and operating systems," said Chris Hanson, network engineering manager at Kern Schools. "The PlateSpin Workload Management portfolio from Novell provides a more intelligent way to protect all Windows and Linux workloads for less, and has enabled us to reduce costs, complexity and risk, in order to transform our data center into a more agile, efficient and resilient IT environment."

As more and more customers research and adopt cloud technologies, these latest PlateSpin Workload Management products reinforce and extend Novell's vision of a simple path to the cloud without replacing existing technology investments. Virtualized, protected workloads are a prerequisite to the cloud, and PlateSpin Migrate, PlateSpin Protect and PlateSpin Forge support the company's Intelligent Workload Management strategy to deliver solutions that significantly reduce the risks and challenges of computing across physical, virtual and cloud environments.

Addresses server migration and disaster recovery needs of heterogeneous physical and virtual server environments

PROTECTING WINDOWS AND LINUX WORKLOADS INTELLIGENTLY
Novell has added key functionality which extends the critcal role that PlateSpin Migrate, PlateSpin Protect and PlateSpin Forge plays in the day-to-day operation of the data center, including:

* PlateSpin Migrate 9 - Extending its leadership as the industry's most trusted server migration tool, PlateSpin Migrate decouples server workloads from their underlying hardware and enables anywhere-to-anywhere migration over the network between physical servers, virtual hosts and image archives. New to PlateSpin Migrate, Linux Live Transfer and Linux Live "Server Sync" reduce downtime and risk when migrating business critical Linux workloads. Additionally, as organizations move more critical server workloads into a virtual infrastructure, PlateSpin Migrate now supports the movement of Windows Clusters between physical and virtual infrastructures.
* PlateSpin Protect 10 - Designed for flexible workload protection, PlateSpin Protect replicates and rapidly recovers whole server workloads including data, applications and operating systems - all from a single point of control. It provides a simple, flexible and cost-effective solution for protecting physical and virtual workloads in the data center. New features in PlateSpin Protect allow customers to leverage existing virtual infrastructure to create one disaster recovery plan for all server workloads, whether physical or virtual, running both Windows and Linux. A redesigned web user interface allows for simple remote access to set up, test and execute disaster recovery plans, and offers a new level of visibility into the recovery process with reports and alerts to facilitate compliance reporting and enhanced lights out management.
* PlateSpin Forge 3 - Developed as the industry's first all-in-one, plug in and protect, out of the box hardware appliance that protects both physical and virtual servers using embedded virtualization technology, the latest release of PlateSpin Forge now protects a wider array of workloads by offering flexible consolidated disaster recovery for all x86 physical and virtual workloads running Windows and Linux. Additional new features include increased memory and storage capacity for improved performance, new smart replication technology, Forge API and Windows cluster protection for business critical workloads.

"Being able to migrate and protect at the server workload level is a critical step towards the promise of Intelligent Workload Management," said Jim Ebzery, senior vice president and general manager for Security, Management and Operating Platforms at Novell. "With major upgrades to the PlateSpin Workload Management portfolio, Novell is breaking down the walls between platform silos and enabling customers to implement smart solutions for either their migration or disaster recovery needs, no matter what platform or operating system they choose to use. These new PlateSpin products allow organizations to move and protect entire server workloads with ease and flexibility, and help organizations achieve new operational efficiencies and cost savings in the data center - key enablers for operational and business success."

Availability:
PlateSpin Migrate 9, PlateSpin Protect 10 and PlateSpin Forge 3 will be generally available this month.

About PlateSpin Workload Management:
The PlateSpin Workload Management portfolio of solutions from Novell include PlateSpin Recon, PlateSpin Migrate, PlateSpin Orchestrate, PlateSpin Protect and PlateSpin Forge. Leveraging Novell's strengths in interoperability, PlateSpin Workload Management solutions enable customers to profile, migrate, protect and manage server workloads across physical, virtual and cloud infrastructures in heterogeneous IT environments. PlateSpin Virtualization and Workload Management solutions are the only virtualization management products on the market today to support 32-and 64-bit Windows and Linux servers, as well as all leading hypervisors including Citrix* XenServer*, Microsoft* Hyper-V*, VMware* ESX and ESXi and Xen* integrated in SUSE Linux Enterprise Server.

Source: Novell, Inc.

Oslo, Norway, and Taipei, Taiwan, June 01, 2010 -- Now you can browse the Web seamlessly with Opera on e-readers. Acer, the world’s second largest PC vendor, has selected Opera Devices SDK to bring the full Web browsing to its new LumiRead. With its intuitive user interface design and easy access to the wealth of e-book resources on the Internet, the Acer LumiRead uses Opera to deliver Web content directly to its 6-inch, E Ink screen.

Acer LumiRead with Opera Web Browser

The Acer LumiRead comes with a full web browser powered by Opera Devices SDK 10.30 for Linux. Opera and Acer have worked together to make browsing online content on the e-reader device an enjoyable experience. The Acer LumiReader can enable e-read mode on e-book websites without any further customization required. The sub-screen panel shows the overview of the areas users are browsing, which enhances reading efficiency and is made possible by Opera's page-thumbnail feature. To navigate the Web intuitively with the e-reader, users can also benefit from Opera's spatial navigation by simply clicking the up and down arrows on the navigation pad to move between links in web pages or between menu items swiftly.

“Opera's history and expertise on the Internet platform and across devices establishes us at the forefront of industry innovation," said Lars Boilesen, CEO, Opera Software. “Acer LumiRead gains the power of Opera's innovative web technologies to delight its users with a smooth browsing experience on the E Ink devices.”

Opera Devices SDK 10.30 for Linux uses Opera Presto 2.5, the same core engine as Opera Desktop and Opera Mobile. It has a great support for web and industry standards. It also provides support for extended validation certificates and fraud protection, which ensure users can browse safely with the Acer LumiRead.

Source: Opera Software ASA

The ongoing global paradigm shift in cloud technology is dramatically changing ICT and software business and structures

Helsinki, Finland, May 27, 2010 -- The Cloud Software Program of the Finnish Strategic Centre for Science, Technology and Innovation in the Field of ICT aims to significantly improve the competitive position of Finnish software intensive industries in global markets. The program – lead by F-Secure – especially aims to pioneer in building new cloud business models, a lean software enterprise model and open cloud software infrastructure.

F-Secure’s Director for Common R&D Services, Dr Janne Järvinen, has been appointed head of the 4 year Cloud Software Program. He says, “A recent study suggests that the cornerstones of competitiveness in the software industry are operational efficiency, user experience, web software, open systems, security engineering and sustainable development. Cloud Software Program ties these factors together as software increasingly moves to the web and is offered as a service. F-Secure has been a pioneer in offering security as a service since 2001 and we are honored to have been chosen to lead such a prestigious program.”

F-Secure is committed to developing cloud technology and reputation-based services – harnessing the power of end-user systems, collaborative intelligence in the network and gaining operational efficiencies and flexibility using cloud architectures. The progression into cloud technology is natural for F-Secure. Its first form has been the creation and maintenance of Network Operation Centers globally since 2001, which laid the groundwork for the real-time protection network. Actual cloud protection has been implemented since 2006 with F-Secure’s antiphishing services that use network-based verification of threats and later in 2008 with the real-time protection network which has improved the speed and scope of protection.

Dr Järvinen continues, “Looking towards the future, we see cloud technology increasingly becoming a part of people’s everyday lives. Consumers use more applications on demand over the Internet for activities such as storing, accessing and sharing content they have generated themselves. At F-Secure, cloud services provide a means of offering new innovative services that can be used on various different devices, as well as enhancing the capabilities of existing security services.”

The Cloud Software Program brings together a total of 20 different companies from the software, electronics and ICT industries as well as 8 research organizations. Among the companies involved in the program in addition to F-Secure are Nokia Siemens Networks, Ericsson, Telia Sonera and Tieto as well as 6 Finnish universities. The program is being funded by Tekes, the Finnish Funding Agency for Technology and Innovation.

Source: F-Secure

TAIPEI, Taiwan (COMPUTEX TAIPEI), June 1, 2010 -- Novell (Nasdaq: NOVL) today announced it will release SUSE® MeeGo as a fully supported operating system for netbooks. Novell expects SUSE MeeGo to be pre-installed on a variety of devices from Original Equipment Manufacturers (OEMs) in the next twelve months.

SUSE MeeGo is built on the codestream from the MeeGo Project, the new Linux-based operating system established by Intel and Nokia and designed for next-generation netbooks and other mobile devices. The planned shipment of SUSE MeeGo with multiple hardware OEMs further extends Novell's leadership in this rapidly growing market, and gives users a powerful and affordable alternative to existing desktop computing environments.

"Our commitment to ship SUSE MeeGo further extends our position as the leading OS vendor in the desktop Linux market," said Guy Lunardi, director of Client Preloads at Novell. "Novell is passionate about providing users with a better computing experience and MeeGo will deliver on that promise. Our experience as the leading commercial provider of desktop Linux* environments - from thin clients, to workstations, through netbooks, notebooks and desktop devices - puts us in a great position to deliver SUSE MeeGo to a broad base of original equipment and device manufacturers."

SUSE MeeGo builds on the longstanding collaboration between Novell and Intel to encourage OEMs and original design manufacturers (ODMs) to adopt Moblin. This effort has met with strong success, as large ODMs, including Samsung and MSI, have shipped netbook and mobile devices powered by SUSE Moblin. A leading contributor to the Moblin project, Novell is now also a key participant in the development of MeeGo. To support the development of new Linux-based operating systems, Novell has established Novell® OpenLabs in Taiwan, in conjunction with the local government there.

"Novell's support of MeeGo only further establishes their commitment to enhancing the mobile Linux experience," said Doug Fisher, vice president of the Software and Services Group and general manager of the Systems Software Division at Intel Corporation. "SUSE MeeGo together with Intel® AtomTM processor-based platforms will provide consumers choice for Linux operating systems on netbooks and emerging mobile devices."

Novell will be showcasing SUSE MeeGo 1.0 at the COMPUTEX conference in Taipei, Taiwan beginning today. In addition, Novell will be an active participant in the Intel* Atom* Software Summit as both a speaker and technology showcase provider. To learn more about SUSE MeeGo visit Novell booth L401-L404 at the Nangang Exhibition Hall during the show.
About Novell

Source: Novell, Inc.

Malvertising Attacks Put as Much as $600 Million in Digital Advertising Revenue at Risk in A Single Month; Technology Developed By Internet Security Experts Helps Publishers Fight Back

LOS ANGELES – May 25, 2010 - the Rubicon Project, the digital advertising technology company, has acquired SiteScout, the malware security technology provider, to build upon the technology that drives the brand protection and security layer of its REVV for publishers™ platform.

The acquisition is part of the Rubicon Project’s commitment to engineering comprehensive technology that ensures premium Web publishers a safe, efficient and profitable platform through which they can transact with all demand channels for their audience and ad inventory.

Recent malware attacks on popular sites and apps have reduced site traffic by as much as ten percent in a single month, and with that, a parallel reduction in revenue. Across the industry, this represents a net monthly risk of nearly $600 MM, as publishers across the Internet, from Twitter to Facebook to the New York Times, are falling victim to a massive influx and growing complexity of threats related to malware or “malvertising.” Since most malware is distributed through advertisements and content served through legitimate websites, it falls on publishers to protect their brand, revenue, and customers (consumers and advertisers) from these malicious attacks. Publishers who are not proactively protecting their sites create the risk of customers becoming infected through an attack initiated on their site, spend a lot of time and money trying to chase down problems when they occur, and create a bad reputation.

There is currently almost nothing – technology or otherwise – within legacy ad server products that protects publishers, their visitors or their advertisers from malware attacks. As detailed in the Rubicon Project’s manifesto, “Principles of a REVVolution, or the ad server is dead,” the company is committed to offering publishers technology that counteracts these risks, delivering efficient and safe to all sources of demand, and providing protection to consumers. This commitment drove the company’s decision to acquire SiteScout.

“We began to look for the right security partner to help address this growing issue for publishers in 2009, evaluating several solutions in this space to complement our industry-leading brand protection technology,” said Craig Roah, COO and Founder of the Rubicon Project. “In side-by-side tests, in a live production environment with real ad tags on premium websites, SiteScout was hands-down the most effective technology. In addition, the technology is easily integrated with our platform, and the SiteScout team is a perfect fit with our strong company culture. This acquisition will enable us to protect premium publishers with the most effective and highly scalable technology solution to address the very real, very dangerous and fast-growing problem of malvertising."

“The threats are transient, the bad guys are smart. Solving the problem of malvertising requires serious technology engineered by security experts that runs in the background to protect websites 24 hours per day, 7 days a week,” said Rob Lipschutz, CEO of SiteScout and who is now tasked with leading the Rubicon Project’s Brand Protection offering. “We are excited to integrate our team’s combined 40 years of security experience and SiteScout’s proprietary technology with the Rubicon Project and its digital advertising technology platform, REVV, to ensure publishers have a complete technology solution that enables them to keep digital media free for consumers.”

There are unique risks to publishers, advertisers and consumers from malvertising attacks:

* Publisher risks include: Revenue loss, customer loss, damage or loss of advertiser relationships, negative publicity, damage to brand, lower product sales
* Consumer risks include: Virus-infected computers, compromised privacy, decreased willingness to spend online, financial info theft, identity theft
* Advertiser risks include: Legitimate ads ‘hijacked’ for ill-intended purposes, loss of brand reputation, damage to the very consumers they’re trying to target

The new comprehensive malware protection powered by SiteScout security is available exclusively to REVV for publishers customers as an extension of the Rubicon Project ad technology platform; the SiteScout malware reporting and other product tools are slated to be available within the REVV platform in the third quarter of 2010.

Lipschutz will be tasked with leading the security and brand protection team to continue building technology innovations for the REVV platform. In addition, the Rubicon Project will open a Seattle office in the Pioneer Square district directly across from Qwest Field. The company will take advantage of the rich engineering talent in Seattle, with plans to hire in the areas of engineering, product and security.

To learn more about the risks of malvertising and how to be protected against attacks, download a free copy of Best Practices: Malware & Online Security here.

Source: the Rubicon Project

Advertisers Efficiently Reach Millions on Hyper-Local Level As Consumers Search For Real Estate

CAMPBELL, Calif., May 25, 2010 -- Lat49, a location-focused ad platform, and Move, Inc. (Nasdaq: MOVE), an online real estate company, today announced Lat49 location-focused display advertising opportunities are now available on the Move Network of real estate websites.

As a result, advertisers on Move Network website Realtor.com, can now better target their products, services and retail locations to more than 12.5 million monthly visitors throughout the United States based on the website visitor's physical location, as well as any expressed location of interest based on map views or other search-based or home search criteria.

"We're pleased to deliver hyper-local digital marketing and branding opportunities to advertisers enabling them to reach the largest and most engaged online audience of consumers searching for properties in thousands of neighborhoods throughout the country," said Matthew Moore, Move, Inc., executive vice president of sales and marketing. "We expect consumers will appreciate being able to easily locate a favorite coffee shop, bank, hotel or other local service as they're searching for their next home, and as they consider whether or not a specific neighborhood is right for their needs. We look forward to connecting consumers with our advertisers on the local and national level using these latest location-targeted advertising products from Lat49."

As part of the agreement, Move Network advertisers can now display their retail locations on a map relevant to the individual properties consumers are exploring as they search on Move Network website, Realtor.com. This same functionality is also available to advertisers without location driven businesses, and can be branded to a national, state or DMA level.

"The Move Network is both a far-reaching and trusted source for home buyers, sellers and renters - a fitting audience for Lat49 ads," said Lat49 Chief Executive Officer, Christopher Morris. "The Move Network is a great addition to the Lat49 network, and we're excited for them to both publish Lat49 banner advertising, and to resell their advertising across our network."

Lat49 is a complete location-focused advertising platform, unique in its ability to incorporate ads on online maps and other location-related web properties as well as mobile applications. Unlike other networks, Lat49 serves ads dynamically based on users' interactions and locations of interest, their search criteria, and the context of the websites or mobile applications they are using. As users interact with their online maps or mobile apps, Lat49 continuously serves them the ads most relevant to them.

Source: Move, Inc.

U.S. Lags Behind Europe with Nearly Half as Many Mobile Users Listening to Music

LONDON, U.K., May 20, 2010 - comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service which showed that 23.8 percent of mobile users across five leading European mobile markets (UK, France, Germany, Italy and Spain) listened to music on their mobile handsets during the three month period ending March 2010. The 54 million total mobile music users in the EU5 countries represent a 10 percent increase in the past year.

Spain led the way with 30 percent of mobile users listening to music from their primary handsets followed by Germany with 25.8 percent. The U.K., known for its affinity for music, actually falls slightly behind the average in EU5 with 22.6 percent penetration of mobile users. Listening to music on mobile phones was least popular in France and Italy, with 21 percent of both markets engaged in this activity. The U.S., in contrast, lags far behind all EU5 countries with only 13.2 percent of the mobile population using mobile handsets to listen to music.

Mobile is an Ideal Channel for Music Publishers and Promoters

Germany led all EU5 countries in downloading music directly to mobile handsets with more than 1 million mobile music downloaders in March 2010, while also demonstrating the fastest growth rate at 102 percent. Italy ranked as the second fastest growing market (up 92 percent) followed by France (up 50 percent). Once again, growth in the EU5 countries significantly outpaced the U.S., which grew just 10 percent to 4 million users.

"Despite rapid growth in mobile music downloaders in Europe, the total addressable market in the EU5 is still quite small. However we see a significant untapped advertising opportunity for music publishers and promoters. People who listen to music on their phones are more likely to browse the Internet and almost half own smartphones," says Alistair Hill, senior analyst at comScore. "The high penetration of smartphones and likelihood to browse shows how ideal this audience is for targeted mobile advertising. The mobile channel offers an opportunity to get in front of consumers at one of their primary access points for music consumption."

Other notable findings about Europe's mobile music market from March 2010 include:

Of the 54 million users listening to music on a mobile device in the EU5:

* 42 percent have a smartphone compared to 25 percent of the total mobile subscribers
* 47 percent browse the mobile internet compared to 25 percent of the total mobile subscribers
* 85 percent of those who listened to music on their phone, listen to 'sideloaded' music (loaded from a PC)
* 8 percent of those who listened to music on their phone, have downloaded it direct to their device

Source: comScore, Inc. (NASDAQ: SCOR)

Metacafe Movies Provides Exclusive Premium Content and New Original Programming, Including 3D Showcase, to Create Opportunity for Advertisers to Engage Film Fans Online

SAN FRANCISCO – May 25, 2010 – Capitalizing on its rich heritage in online video entertainment and understanding of the coveted 18 to 34 year-old audience, Metacafe® today introduced Metacafe Movies.

As the first online video destination solely dedicated to movies, Metacafe Movies will be led by its newly established team of movie experts who will deliver unique original programming, exclusive behind-the-scenes clips and featurettes, restricted redband content and a first-of-its-kind 3D showcase.

“Our singular focus is on building the premier movie and entertainment online video site, delivering a great experience for our viewers and valuable marketing results to our advertisers,” said Erick Hachenburg, CEO of Metacafe. “The launch of Metacafe Movies is an important milestone in this endeavour and one that we will continue to build on in the coming months.”

The Metacafe Movies editorial team, led by Mark Poggi, formerly of Netflix, and Steven Horn, formerly of Rotten Tomatoes, will curate premium content from every major Hollywood studio to keep film fans plugged into their passion for movies. This will give brands an unparalleled opportunity to connect with today’s 18 to 34 year-old “Entertainment Drivers,” the enthusiasts and influencers who drive entertainment decisions, define pop culture and determine breakout hits in the social media world.

“Promoting our films in the online video environment is a great way to reach movie fans and build excitement about upcoming releases,” said Doug Neil, senior vice president of digital marketing for Universal Pictures. “Restricted content from the upcoming Get Him To The Greek is especially well-suited to the new Metacafe Redband channel.”

Well-executed videos can grab attention faster than any other advertising medium. With almost 100 billion online videos watched during the first quarter of 2010, comScore Video Metrix confirms online video advertising is poised for further growth.

“In today’s highly fragmented media world, it’s imperative that marketers connect with consumers when and where they’re consuming video content,” said Mike Vorhaus, president, Magid Advisors, a leading research firm. “Our research shows that movie clips and trailers are among the most popular types of videos viewed online. Metacafe’s in-depth and exclusive movie content provides advertisers with unparalleled access to influential entertainment enthusiasts.”

Metacafe Movies Features:

* Metacafe Unfiltered – original programming with stars such as the cast of Iron Man 2, the cast of MacGruber, the cast of Cop Out and Metacafe’s Matt Zaller
* Meta3D – a first-of-its-kind showcase that brings the 3D-viewing experience to life with trailers, clips and more from the biggest 3D theatrical releases of 2010 (launching in June)
* Exclusive Movie Clips and Featurettes – exclusive behind-the-scenes footage from major Hollywood studios, such as the archery training sessions on the set of Ridley Scott’s Robin Hood
* Metacafe Redband –for viewers age 18 and older, featuring edgy redband movie trailers and M-rated video game content (launching May 31), initially sponsored by Universal Pictures’ Get Him To The Greek, which opens in theatres on June 4
* MetaHD – features high-definition trailers and clips from major studio theatrical and Blu-ray/DVD releases, presented via a new widescreen player
* Summer Blockbusters Guide – video guide to 21 must-see movies of Summer 2010

Metacafe is also tightly integrating social media extensions – all with the goal of making it easy for people to discover, watch and share great videos.

Additional Information:

* Movie trailers and clips are currently driving nearly 10 million video views per month on Metacafe;
* The Metacafe Movies Facebook fan page launches with more than 23,000 fans; and
* Metacafe increased its movies-related advertising revenues in Q2 by more than 70% year-over-year.

Source: Metacafe

Google Sites, Fueled by YouTube.com, Account for More than Half of All Video Viewing in the Market

Hong Kong, May 26, 2010 – comScore, Inc. (NASDAQ: SCOR) today released its March 2010 rankings of the top video properties in Hong Kong based on data from its comScore Video Metrix service.

The report found that 88.5 percent of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month.

“Online video viewing has become nearly synonymous with Internet usage in Hong Kong,” said Victor Cheng, comScore director for Hong Kong. “Of the six Asia-Pacific markets where comScore currently measures online video, Hong Kong posted the highest penetration of viewing, demonstrating the importance of this platform as a vehicle to reach and engage consumers in this highly advanced digital media market.”

Google, Tudou and Youku Capture Largest Share of Videos Viewed

In March, Internet users in Hong Kong (age 15 and older) watched 447 million videos, with Google Sites ranking as the top video property with 234.2 million videos, representing 52.4 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the Google property. Tudou Sites ranked second with 16.3 million videos viewed, representing 3.6 percent of the market, followed closely by Youku with 16.2 million videos, also at 3.6 percent. Facebook.com (12.3 million videos, 2.8 percent share) and Oriental Press Group (6.4 million videos, 1.4 percent share) rounded out the top five.

Average Viewer Watched 123 Videos in March

More than 3.6 million viewers in Hong Kong watched an average of 123 videos per viewer during the month of March. Google Sites attracted the largest video audience with 2.4 million unique viewers during the month (97.5 videos per viewer), followed by Facebook.com with 1.3 million viewers (9.6 videos per viewer) and Youku with 786, 000 viewers (20.6 videos per viewer).

Source: comScore, Inc. (NASDAQ: SCOR)

BOSTON, MA - May 24, 2010 - Online video advertising company ScanScout today announced a video ad solution that enables video advertising on HTML5-compatible devices such as Apple’s iPad and iPhone.

This allows the growing number of publishers and advertisers that enable digital video everywhere but on these mobile platforms with access to pre-roll inventory on these and other Apple devices that are not compatible with Adobe Flash. ScanScout’s solution incorporates device detection and enables video ad targeting and optimization in a brand safe way, across both Flash and HTML5 platforms.

"HTML5 is going to revolutionize the video industry," says Alex Holub, Senior Product Manager at Ooyala. "But like all standards, there will need to be a way for the people who adopt it to monetize the experience. That is why we're excited to be working with ScanScout to give publishers access to one of the leading ad network for HTML5 monetization."

Mobile video traffic is expected to grow as much as 39X over the next three years, according to recent Cisco data, and ScanScout’s newest offering enables marketers to expand the reach of their brand and publishers to monetize their video traffic on the increasingly popular Apple consumer devices like the iPad and iPhone.

"We think the iPad is a great device for video consumption and represents a very interesting market opportunity for advertisers and publishers alike. Users overwhelmingly enjoy the browsing experience on the iPad,” said Jason Krebs, ScanScout EVP. "Publishers are very interested in enabling HTML5 video experiences on it but monetizing those video streams is a challenge today. We solve that problem. Now, with ScanScout, publishers can immediately monetize their video streams on iPad and allow advertisers access to this fast-growing video consumption segment.”

ScanScout’s video ad solution has been seamlessly integrated into many popular online video player platforms such as Brightcove, Ooyala, thePlatform and others. Publishers using these platforms can easily enable HTML5 pre-rolls from ScanScout in a turnkey fashion and start making money immediately. Equally important, this simplifies video revenue generation for publishers across devices, as they can use now a single source to monetize videos in both Flash and HTML5 formats.

Advertisers will be able leverage ScanScout’s innovative video ad targeting, optimization and brand protection technologies for their ad buys across online videos consumed on the PC, the iPad and the iPhone. This allows for greater efficiencies and ROI for the advertisers with a single video buy.

Source: ScanScout